Did you know that the 2010s is the only decade since the mid-1800s that didn’t have a recession? Recessions are part of the economic cycle we all experience. The key is learning how to recession-proof your client’s portfolios so that they don’t experience true financial hardships when the market takes a dip.

The Bucket Plan® simplifies this as it does with the rest of the holistic financial planning process. Using cash-flow based financial planning and concepts like the money cycle and risk assessments, you can communicate with your clients better and put their minds at ease about what the future holds.

The market will always have fluctuations, but with a bit of pre-planning on the front end, you can set your clients up for success regardless of what’s happening on Wall Street.

Building a Recession-Proof Retirement Strategy with the Bucket Plan

The Bucket Plan methodology is used to create an individualized comprehensive financial plan for your clients. This three-bucket approach to holistic financial planning segments the client’s money based on the time expectations of when they will need it.

Flight-to-safety is a recession-proof market trend that occurs when investors sell off higher-risk investments to invest in safer products that are backed by the government. In bear markets, investors often transfer their funds out of equities and into government securities and money market funds.

Flight-to-safety is often accompanied by a demand decrease for assets backed by private agents. Clients exchange lower profits for less risk when there is considerable fear in the marketplace.

Building a Strategy Around Your Clients’ Risk Tolerance

A holistic financial plan is different from any other investment strategy because it is based on both internal and external factors—including dips in the market, risk tolerance, job loss, birth of a child, death of a spouse, change in marital status, etc. It considers how the client’s objectives will continue to evolve and works to recession-proof each phase of their life and retirement.

The client’s risk tolerance is the amount of risk that they are comfortable with compared to how much risk they must face to reach their retirement objectives.

Make sure your clients understand that there will always be times of market volatility, and they shouldn’t react emotionally to downturns. Making drastic changes to investments in the client’s Bucket Plan in response to market dips can affect their ability to out-earn inflation, making for a less favorable retirement fund.

There are times when adjustments need to be made to the client’s Bucket Plan. If their risk tolerance changes significantly, you should sit down with them to re-evaluate what their recession-proof retirement plan will look like.

Listen to the latest episode of The Bucket Plan On-Demand Podcast!

How the Bucket Plan Helps Assist in Flight-to-Safety

Flight-to-safety occurs when the client prefers to buy bonds and sell stocks to diminish the potential losses that they would incur during times of market crisis.

Flight-to-safety refers to an abrupt change in investment behaviors during a time of economic disarray where clients sell riskier assets in lieu of more conservative options. A distinguishing aspect of flight-to-safety is the investors’ inadequate risk-taking behavior, which can disrupt credit and other financial markets.

The Bucket Plan has been defined, refined, and tested to provide a recession-proof retirement.

• The Now Bucket contains easily accessible funds for planned and unexpected expenses in the first few years of retirement. This bucket achieves minimal returns that likely will not keep pace with inflation, so don’t overfill it.
• The Soon Bucket is for the first ten years of retirement plus a hedge for inflation. The client will need this money sooner rather than later, so invest it conservatively to offset the client’s increased cost of living in retirement. This mitigates the risk of withdrawing at a market low, as you should not expose this account to extreme market fluctuations.
• The Later Bucket is designed to house investments for long-term growth in the later stages of retirement. Long-term investments are more aggressive because the client has more time to cover any potential losses.

Become a Bucket Plan Certified Financial Advisor

The Bucket Plan Certified® designation is a FINRA-recognized professional designation, which indicates to clients that you have elevated your skillset to that of a truly holistic advisor, delivering a best-interest planning process and a holistic financial plan.

The Bucket Plan accounts for the client’s income needs, time horizon, volatility tolerance, and tax situation for a one-of-a-kind, product-agnostic, recession-proof financial plan.

Advisors are required to have a bachelor’s degree or at least two years of industry experience, a life insurance license, and must hold at least one of the following:

• CPA
• CFP®
• ChFC®
• Series 6
• Series 7
• Series 65
• Series 66

Earn up to nine hours of Continuing Education (CE) credits for Certified Financial Planners and up to nine hours of CE for insurance professionals (depending on the state) with The Bucket Plan® 1.0.

To learn more about how to recession-proof your clients’ portfolios, talk with one of our business development representatives today!

Book a 20 Minute Call

Prosperity Capital Advisors provides more than just investments. Are you looking for solutions to simplify and solve the complex challenges and opportunities you face as an investor every day? Prosperity Capital Advisors is committed to looking at the big financial picture and providing congruent and holistic services to you.

Financial Professional Use Only

The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.

FOR IMMEDIATE RELEASE 

CONTACT 

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(702) 685-7450

 

 C2P Enterprises Receives Three Accolades

for Rapid Growth and Success

Recent Accomplishments Include Financial Times Ranking, Financial Advisor Magazine’s RIA Ranking and Crain’s Cleveland Investment Adviser List 

September 29, 2022 – Cleveland – C2P Enterprises, a holding company comprised of four distinct brands, each designed to simplify financial planning for advisors and the clients they serve, has recently been recognized for its industry contributions, rapid growth and success. C2P Enterprises has been named to Financial Times’ ranking of “The Americas’ Fastest Growing Companies 2022”. C2P Enterprises subsidiary, Prosperity Capital Advisors, an SEC Registered Investment Adviser (RIA), has earned a spot on Financial Advisor Magazine’s Registered Investment Advisers ranking, as well as named to Crain’s Cleveland Business’ Investment Advisers List 2022.

“To say that I am proud of our team’s success over the past year and the positive impact we’ve had on the industry would be an understatement,” said Jason L Smith, Founder & CEO, C2P Enterprises. “We built this company as advisors first, so we understand the unique challenges one can face in growing a financial practice. Our recent accomplishments are proof that what we’ve always set out to do – provide actionable, easy-to-follow, proven processes that allow advisors to grow and scale their business – is resonating within the industry.”

According to the Financial Times, C2P Enterprises experienced a three-year compound annual growth rate of nearly 18 percent between 2017 and 2020. Additionally, Financial Advisor Magazine’s ranking found that Prosperity Capital Advisors saw nearly 17 percent annual growth in assets from 2020 to 2021. Recent accomplishments for Clarity 2 Prosperity include The Bucket Plan^®, a best interest planning process that has been recognized as a proven approach for turning assets into income, became academically recognized after the concept has been incorporated into The American College of Financial Services^® RICP^® curriculum. The Bucket Plan Certified^® (BPC) designation for professionals who master this signature planning process also became recognized by FINRA, an achievement that will continue to expand the firm’s reach and delivery of its mission of simplifying holistic financial planning. Financial professionals that hold the BPC designation possess skillsets representing elevated knowledge as a holistic financial planning professional and deliver clients a Best Interest Planning Process and customized financial plan in the form of The Bucket Plan.

Read more information about C2P Enterprises and its subsidiaries!

 

Financial Times Methodology

The FT Americas’ Fastest-Growing Companies 2022 is a list of the 500 companies in the Americas that have the highest growth in publicly disclosed revenues between 2017 and 2020. The ranking was created through a complex procedure. Although the search was very extensive, the ranking does not claim to be complete, as some companies did not want to make their figures public or did not participate for other reasons. Check the full list and methodology!

Financial Advisor Magazine Methodology

Financial Advisor Magazine’s RIA ranking is an independent listing produced by FA Magazine. Firms must be registered investment advisers and provide financial planning and/or related services to individual clients. Eligible firms must be either independently owned or a freestanding subsidiary of another business and have at least $100 million AUM as of Dec. 31, 2020. Neither the RIA firms nor their employees pay a fee to FA Magazine to be included in the listing. Here’s the full list!

Crain’s Cleveland Business Methodology

This list consists of registered investment advisers in Northeast Ohio ranked by how much money they managed out of their local offices as of Dec. 31, 2018 (these firms mainly focus on allocating those assets to diversified funds and other advisors; local firms that invest most of their assets directly into stocks and bonds appear on our Money Managers list). The list includes services offered, minimum account size, local executive names and basic contact information for each firm, including email addresses for some companies. Check the full list!

About C2P Enterprises: C2P Enterprises is a holding company comprised of four distinct brands, each designed to simplify financial planning for advisors and the clients they serve.  United by the vision to provide planning and financial products in the best interest of the client, each company offers education, training, resources and tools to meet a client’s unique financial situation, along with access to an array of investment and insurance vehicles to help accomplish their goals. Each organization is committed to fiduciary best interest practices and training industry standards for a higher qualify of holistic financial planning services to families nationwide and worldwide. For more information, visit C2P’s website!

Investment advisory services are provided by C2P Capital Advisory Group, LLC d/b/a Prosperity Capital Advisors, LLC (“PCA”) an investment adviser federally registered with the Securities and Exchange Commission (SEC). 

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Understanding the Reality of Marketing Automation for Financial Advisors

Marketing Automation for financial advisors helps ensure that the right message goes to the right person at the right time.

“Marketing automation for financial advisors is basically a technology that will help companies, marketing departments, organizations…whoever, to effectively market to their prospects through multiple channels. That covers social media, email…whatever. You make it work for you the best way you can. You just push a button, and it all goes.”

-Suzanne Scheiman, Marketing Manager at JL Smith – Rainmaker Multiplier On-Demand Podcast

Marketing for financial advisors isn’t scalable without automation. If you want a sales funnel full of new leads, it’s time to invest in the right marketing tools for financial advisors.

Automated Marketing for Financial Advisors Doesn’t Mean a Lack of Personalization

Often marketing tools for financial advisors will come with sample content that you can customize to fit your audience.

“I think people tend to lose that personal touch, thinking that the emails, the connections are going out. You’re keeping your clients and prospects informed on what you’re doing and trying to communicate with them. But you’re not calling them; you’re not following up with them. When you don’t follow up, and you lose that personal touch. You still have to worry about those things because you need to talk to clients personally instead of just sending an email.”

-Suzanne Scheiman, Marketing Manager at JL Smith – Rainmaker Multiplier On-Demand Podcast

Proper Marketing Automation for Financial Advisors Works with Your Practice’s Current Process

First, segment your list into prospects and current clients. Then take it a step further and categorize them by their needs and pain points.

What stage are they in?

• Discovery
• Design
• Delivery
• Dedication

Keeping a clean and organized list enables you to schedule and send personalized messages automatically. You can schedule your holiday greeting now, and forget all about it, but your marketing will be there when Christmastime comes.

Implementing the proper automation plan can give you insights into your clients, practice management, and how to market to them more efficiently.

What Should Financial Advisors Look for in a Marketing Automation System?

CRM and Data System

Marketing tools for financial advisors provide the flexibility necessary to schedule campaigns tailored to various audiences to all run independently.

Automated marketing systems for financial advisors allow you to send automatic referral requests and reminders to keep a steady stream of new leads coming into your pipeline.

Your happy customers and their subsequent network of friends, family, and colleagues are the best referral sources to expand your business.

Opportunities for Branding

Automation helps you stay top-of-mind with your customers and makes certain nobody falls through the cracks.

Your marketing follows the prospect from the first piece of content that catches their attention throughout the buyer’s journey, and then it automates regular communications to maintain the client relationship.

Educational Campaigns for Leads and Clients

The right automation software can increase your lead generation, conversion, and overall ROI. It meets the prospect, lead, or client where they are in the sales funnel and guides them through a custom sales journey that focuses on their specific pain points and educates them on how your business can alleviate them.

An Omnichannel Approach to Marketing Automation for Financial Advisors

Following an omnichannel approach to marketing automation for financial advisors ensures all your marketing efforts work cohesively to drive conversions.

• Email
• Landing Pages
• Lead Forms
• Prospect Nurturing
• Paid Ads
• SMS Text Messages
• Social Media
• Traditional Marketing
• Video Messaging
• Website Content

Task Management

Manage your projects effectively and efficiently across teams, and schedule automated reminders to ensure the appropriate marketing message goes out at the correct time to the selected audience.

Compliance Review and Customization

Automation can help you streamline your review process with the marketing compliance department. It improves collaboration and transparency across creative and compliance teams. You can automatically audit marketing activities without creating additional manual work for your marketing compliance department.

Reporting on Automated Marketing for Financial Advisors

Automated marketing systems for financial advisors can save time and increase your ROI. You can measure the progress of each marketing message you send. How many people opened it? Who clicked on it? Some even have heat maps to track what people were most interested in.

You can also track a prospect’s first touch point and follow them all the way through the buyer’s journey.

Build Your Practice with the Right Automation Software

Invest Time in Determining the Right System for Your Financial Practice

You don’t have to try a brand-new system with all the bells and whistles. You can start with software you’re familiar with and build from there as your capabilities and needs evolve.

Once you’ve invested in a solution, take advantage of any free training the service provider offers to their customers to get the most out of your system.

Be cautious not to overuse your automation resources or, conversely, not use them enough. Non-marketers often rely too heavily on their technology without doing routine maintenance. Perform regular audits to determine if you need to scale back or up.

At C2P Enterprises, we help advisors find a balance between being high-tech and high touch with their clients, like when you should personally make a phone call or send a gift versus when you should schedule automatic messages.

To learn more about marketing for financial advisors and how C2P Enterprises can help with your practice management, book a free 20-minute consultation with one of our business development representatives.

Financial Professional Use Only

The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.

How Can Asset-Based Long-Term Care Unburden Clients with Multiple Dependents at Various Ages?

Asset-based long-term care (LTC) is a type of life insurance policy with tax-free long-term care benefits designed to protect the client as their age and health deteriorate in retirement. This lets the client cash in on their death benefits to cover medical needs in the later stages of life.

Asset-based LTC is a solid solution for financial advisors to include in the client’s holistic financial plan because it often allows the client to choose their own caregiver, like an adult child or a spouse.

Click here to watch a short video on Asset-Based Long-Term Care.

Taking Care of Parents While Still Caring for Kids

Asset-based LTC relieves some of the financial pressure of aging or caring for a loved one in their old age. This helps to reassure the client and their family that their long-term needs are already taken care of.

As science evolves and humans live longer, more families are living between two worlds. Often adult children are responsible for their aging parents while they still have kids of their own living in the home. There are solutions for financial advisors who have these types of clients.

Taking Care of Their Spouse or Their Spouse Caring for Them

Asset-based LTC provides peace of mind to the client and their loved ones. It gives the family more freedom to choose what’s right for them. Whether a spouse or adult child acts as the sole caregiver or the family decides to pay for care, LTC can help ease the financial burden.

Some asset-based long-term care plans allow benefits to be paid if either spouse triggers the policy in their comprehensive financial plan.

What is the Difference Between Traditional LTC and Asset-Based Long-Term Care?

There are a lot of similarities between the benefits provided by asset-based long-term care and traditional LTC in a comprehensive financial plan.

Asset-based LTC policies are structured around a life insurance model. So, if the client never uses it, the funds will be transferred tax-free to their beneficiaries after death.

Even if they never need to touch it, the accumulated value of the account will go into the total financial legacy they leave to their heirs. Asset-based LTC premiums are typically higher than traditional rates because of the guaranteed benefit payment.

However, traditional LTC plans follow a use it or lose it method. This allows them to be more affordable as not everyone will be guaranteed a payout, only those who need LTC services.

Additionally, traditional LTC often requires the client to hire a medical professional to act as their caregiver rather than a trusted family member.

Help Clients Understand the Benefits of a Health Savings Account

Using a health savings account as part of the overall holistic financial plan can protect your clients if any new medical needs arise in the future. It can also help them prepare for a procedure or expected expenditure like orthodonture or an elective surgery.

There are many solutions for financial advisors to achieve profitable business lines using HSAs. Implementing an HSA into the client’s comprehensive financial plan can help them regardless of their health care needs.

One of the most important benefits of an HSA investment strategy is the triple tax advantage, and it’s never too soon for early retirement tax planning.

How Does Asset-Based Long-Term Care Fit into a Holistic Financial Plan?

Financial advisors can position different products in their clients holistic financial plan based on their long-term goals.  These products include:

• Annuities
• Cash Value Life Insurance
• Health Savings Accounts
• Home Equity
• Income
• Retirement Accounts
• Savings

Help Clients Feel Prepared with the Soon Bucket

Like a health savings account, the first purpose of long-term care in a comprehensive financial plan is to be there if and when the client needs it.

However, they must understand that if they do need it, there will be little or no death benefit remaining as the policy only pays out once. If this is a concern to the client, there are other profitable business lines to consider for their legacy plan.

Boosting Retirement Savings in the Later Bucket

Estimates in 2022 revealed the average couple over the age of 65 requires about $315,000 for health care costs in retirement. So, you need to create space in the client’s comprehensive financial plan for health care expenses.

Asset-based LTC funds can be used for things like home health aides, living expenses, nursing homes, medical equipment, funeral expenses, and burial costs.

To learn about more solutions for financial advisors or profitable business lines within a holistic financial plan, book a complimentary call with one of our business development representatives today!

Financial Professional Use Only

The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.

Executive VP of Marketing at C2P Enterprises, and CMO at JL Smith, Matt Seitz, hosts this episode of the Rainmaker Multiplier On-Demand Podcast. He is joined by C2Pe’s Digital Marketing Manager, Nico Vonderau, and Marketing Manager at JL Smith, Suzanne Scheiman, to discuss the importance of marketing automation and technology in the financial services industry. 

Marketing automation includes software that helps companies, especially their marketing teams and sales departments, effectively market to and communicate with multiple channels, including leads, clients, audiences, personas, etc. 

This omnichannel approach includes communication tools for financial advisors that ensure that the right message goes to the right person at the right time.  

Customer relationship management (CRM) software and content management systems (CMS) can help financial advisors organize their clients and their communications to make sure prospects remain in the sales funnel and don’t fall through the cracks.  

Start small. 

“You don’t need to go out and buy the Ferrari right away.” 

Ask yourself the following questions. 

• What do you want your financial advisor client communications to say? 
• Who do you want to send your message to? 

• What action do you want the recipient to take after your message? 
• How do you want to communicate your message? 

• Emails 
• Social Media Posts 
• Paid Ads 

• SMS Messages 
• Seminars 
• eBooks 
• Newsletters 

We talk a lot about holistic financial planning at C2P Enterprises. There’s an educational component that just makes sense when it comes to marketing automation. As the advisor, it’s your job to give them the information they need to make educated decisions about their financial future. 

The Bucket Plan is designed to simplify holistic financial planning for both advisors and their clients.  

To learn more about how our marketing programs for financial advisors, book a free call with one of our business development representatives.  

Positioning HSA Investment Strategy with The Bucket Plan

There are many solutions for financial advisors to achieve profitable business lines using health savings accounts (HSA). Implementing an HSA investment strategy into the client’s retirement plan can help them in the future regardless of their medical needs.

Since the client owns the health savings account, they can take it with them when they retire or switch jobs, and you can invest it in the same way you would an individual retirement account (IRA) or 401k.

If the HSA is treated like any other investment account and maxed out each year, it can grow into a safety net that the client can use for medical expenses as they arise or save for retirement.

Helping Clients Understand the Benefits of a Health Savings Account

Health savings accounts provide various solutions for financial advisors that can benefit their clients. But one of the most important is the triple tax advantage of using an HSA investment strategy. And it’s never too soon for early retirement tax planning.

• Tax-deductible contributions
• Funds grow tax-free
  • Interest
  • Dividends
  • Capital Gains
• Qualified medical expenses are tax-free

Understand the Position of an HSA in The Bucket Plan

Clients with pre-existing conditions use their HSA in the Now Bucket of their holistic financial plan. They can use their health savings accounts to regularly buy prescriptions and medical devices, pay for office visits, etc.

Flexible spending accounts (FSAs) follow a use it or lose it approach. This means the client will forfeit any funds remaining after a specified date. Alternatively, HSAs can be rolled over year after year with no penalties.

Unlike IRAs and 401(k)s, health savings accounts do not require clients to take distributions at a certain age.

Saving for a Soon Emergency

Incorporating an HSA investment strategy into your client’s holistic financial plan can help them prepare for a procedure or planned expense like elective surgery or orthodonture.

This falls into the Soon Bucket of the client’s Bucket Plan.

What happens if an emergency occurs, and the client finds themselves in a situation where they don’t have enough funds in their health savings account to cover the related costs?

Once in the client’s life, you can roll the maximum annual HSA contribution limit from the client’s IRA into their health savings account.

Boosting Retirement Savings in the Later Bucket

After age 65, the client can use their health savings account penalty-free for non-medical expenses, but it is taxed at the standard income-tax rate.

However, it’s not guaranteed that your clients will maintain a clean bill of health until then. In fact, statistically, most won’t.

So, it’s essential to carve out space in the client’s holistic financial plan for health care expenses.

Estimates in 2022 show the average retired couple over age 65 requires approximately $315,000 for medical costs in retirement.

Do not be afraid to have difficult conversations with them. Open and honest client communications are essential to finding new profitable business lines and solutions for financial advisors.

Building out the HSA investment strategy as part of the overall holistic financial plan can protect your clients should any new healthcare concerns arise in the future.

HSA Investment Strategy Alternatives to Use in a Holistic Financial Plan

To take full advantage of the HSA investment strategy is to do exactly that: invest it.

Recall that there are three tax benefits to health savings accounts: tax-deductible contributions, tax-free growth, and tax-free distributions.

If the client has minimal health care costs and they are able to max out the annual deposits and employer matches, it can grow into a healthy account for them to draw from later.

The client’s contributions can remain in the account, earning interest for as long as possible. If they can avoid dipping into their health savings account except when necessary, they can realize substantial returns in their retirement years.

Understand the Placement of HSA Investment Strategy

Many health savings accounts require a minimum balance before the client can use it for investment purposes like stocks, bonds, mutual funds, or exchange-traded funds (ETF).

Where is the client on the retirement timeline? If they are retiring soon or looking at early retirement, you may want to look at investment options with a low volatility rate.

Alternatively, you might consider a more aggressive investment strategy if they have some time to invest before retirement.

To learn more about how C2P Enterprises helps find solutions for financial advisors to achieve profitable business lines, book a FREE call today!

Financial Professional Use Only

The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.

There are many benefits of working with an RIA. For instance, they charge financial planning fees for their advice on comprehensive financial planning and implement solutions like portfolio management or purchasing securities without earning commissions on the products they select.

Many experts believe one of the benefits of working with a Registered Investment Adviser (RIA) is that it can eliminate conflicts of interest.

In the 1990s and early 2000s, the industry began an evolutionary process as professionals moved into a more financial advisor services model to get away from the commission-based model of broker-dealers.

Eventually, this turned into the full-service RIA model that we see today.

What are the Key Benefits of Working with an RIA Fiduciary

Many advisors report feeling like they are just another cog in the machine. Some broker-dealers are massive operations, with tens of thousands of advisors.

This causes many advisors to get lost in the shuffle. One solution for financial advisors is to work with a Registered Investment Advisor.

“Five, six, seven years ago, there were hardly any alternative investments or insurance products offered through the Registered Investment Advisor that were easily accessible. So, a lot of advisors got in the comfort zone of what they’ve always done: utilize commissionable-based products through their broker-dealer. But there has been a huge evolution of product design. Almost all the products that are available at a broker-dealer are now also available through a Registered Investment Advisor. The only difference is instead of getting a commission to sell them, the advisor would charge an advisory fee to offer those products.”

–Dave Alison, CFP®, EA, BPC, Owner of Alison Wealth Management

Advisors often choose to maintain their relationship with their broker-dealer because they haven’t been made aware of the scale and scope of the product offerings in today’s market.

• RILA
• 529 Plans
• Structure Notes
• Private Equity
• Hedge Funds
• Fixed Rate Annuities
• Indexed Annuities

But what are the benefits of working with an RIA? What solutions for financial advisors do they provide?

Get Compliance Support for Your Marketing

The goal of marketing strategies for financial advisors is to guide each potential client through the buyer’s journey from prospect to paying customer. Marketing educates the client with timely, relevant content and advertising materials.

The turnaround time for marketing materials from a large broker-dealer firm could take weeks or months. By the time it gets approved, it isn’t even relevant anymore—more timely news has taken its place.

Advisors need to quickly turn around marketing materials to present to prospects and clients. One of the benefits of working with an RIA is that boutique Registered Investment Advisors still have financial advisor compliance capabilities, but often with a much faster return time.

Financial advisor compliance is critical because small mistakes can lead to large fines.

Click here for a free advisor guide: 11 Digital Marketing Tips for Financial Advisors

 

Improve Your Bottom Line with a Registered Investment Advisor

It may be easier for a financial advisor to focus on stocks, mutual funds, and designing investment strategies. However, ignoring the insurance, tax, Medicare, or other profitable business lines can leave their clients vulnerable to a severe income gap during critical situations.

Are you ready to expand your profitable business lines to support your clients and generate new revenue streams for your business?

• What does your company look like today?
• What profitable business lines do you want to add to your portfolio of client offerings?
• How do you want it to look in the future?
• What solutions for financial advisors can you implement into your processes?
• What if you could acquire new customers almost instantly?

One solution for financial advisors is to incorporate a variety of profitable business lines into your client offerings.

I'm ready to Schedule a Call

Be In Control of Your Planning

Holistic financial planning takes a 360-degree look at the client’s situation to understand their short-term and long-term goals.

Nearly every event in clients’ lives can influence them economically.

A holistic financial plan offers financial advisor solutions to any individual’s economic puzzle. Advisors develop a one-of-a-kind proposal to maximize their clients’ wealth, health, and happiness while minimizing potential tax pitfalls and managing gaps in the market.

This type of planning combines retirement, estate planning, taxes, Medicare, insurance, etc., into one comprehensive financial plan, while wealth management typically only focuses on stocks and bonds.

Create Measurable Marketing Results

Many believe that brand is just another word for logo, but smart financial advisors know their brand is much more. What makes your investment advisor marketing different than the rest? What problems do you solve better than any other firm?

Once you’ve built a lead nurturing system, you are ready to increase your financial advisor marketing and launch your brand in the digital marketing world. Employing the proper solutions for financial advisors like Search Engine Marketing (SEM) and other social media paid strategies will help you build the proper digital engagements with new leads that start their customer journey on the right foot.

You can analyze your efforts to see lead conversion results. Metrics are crucial to learning what worked and what did not, so you don’t waste your financial advisor marketing budget on things that don’t bring in any new business.

Schedule a FREE consultation with one of our business development representatives to learn more about the benefits of working with an RIA.

Financial Professional Use Only

The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.

Matt Seitz is the Executive Vice President of Marketing at C2P Enterprises. He was recently quoted in an article by Financial Advisor IQ on the new SEC marketing rule. It went into effect on May 4, 2021, and wealth professionals must comply by November 4, 2022.

Over 75% of compliance staff at RIA firms reported this new SEC marketing rule is the hottest topic of the year.

It allows advisors to share positive reviews from clients and use third-party ratings and hypothetical performance. Updates like this take time and oversight that requires additional compliance revisions. This may take a toll on small teams.

Read the full article: SEC Marketing Rule: New Engagement Tools but More Red Tape.

Matt worked with the compliance team at C2Pe to put together an eBook on maintaining compliance with your marketing and advertising so that you don’t incur any steep penalty fees.

This eBook will help you update any financial advisor client communications that would be considered advertisements and get ready to validate any statements of material fact included in your marketing materials. Rewrite your policies and procedures, especially those that govern client communication tools, social media use, digital marketing, and testimonials.

Regulations change quickly and often, so you must stay updated on marketing compliance.

Download your FREE copy of Marketing Compliance for Financial Advisors to learn how to:

• Devise a SMART Compliance Plan
• Follow the Rules
• Advise Don’t Suggest
• Keep Up with Compliance Trends

Matt Seitz is the EVP of Marketing at C2P Enterprises and is the Chief Marketing Officer for JL Smith, an independent retirement planning and wealth management firm. Matt also oversees the sales and events teams at C2P Enterprises. In his roles, he has streamlined the marketing-sales funnels, spearheaded the digital growth of the companies, reinforced the brand identities, and implemented content marketing strategies to drive leads into and through the sales pipelines.

Matt has over 15 years of marketing and sales experience in the professional services, financial services, and accounting industries. His professional philosophy is grounded in relationship marketing – focusing on customer service and satisfaction through data-driven marketing plans with clear ROI.

Matt earned his Bachelor of Arts in Business Administration degrees in marketing, management, and human resources from Baldwin Wallace University. He has received industry recognition for content marketing, video marketing, and lead generation campaigns. He is an author and speaker on a variety of marketing and business development topics. Matt is a member of the American Marketing Association and former chairperson of the Association for Accounting Marketing’s Growth Strategies Committee.

About C2P Enterprises

C2P Enterprises consists of four individual companies that share one vision: improving the lives of American families through holistic financial planning. Prosperity Capital Advisors is an SEC Registered Investment Adviser (RIA) that provides financial planning and holistic wealth management solutions to investment advisors and clients nationwide. Valor Capital Management is an SEC Registered Investment Adviser operating as a portfolio strategist and turnkey asset management program. Clarity Insurance Marketing is a best interest-focused insurance marketing organization that facilitates product screening, selection, and support for all lines of fixed insurance products. Clarity 2 Prosperity is a financial training, coaching, and IP development organization committed to simplifying financial planning for financial advisors while helping them understand best practices for integrating investment and insurance solutions in a single, holistic plan. Collectively, these organizations provide advisors the training, resources, products, and tools to successfully grow their independent advisory firm while serving in the best interest of each of their clients.

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Talking About Life Insurance

We like to pretend we are going to live forever. Most of us would rather do just about anything other than think deeply about our own death. That’s why effectively positioning life insurance to clients is particularly challenging.

Nobody wants to ponder their own mortality. But the reality is that we will all die at some point, and most of us want our loved ones to be well taken care of when that time comes. That’s why selling life insurance is such an essential part of holistic financial planning. You have to learn how to talk to clients.

Selling life insurance is a very personal venture—you are discussing delicate and painful topics.

When positioning life insurance to your clients, focus on the beneficiaries. People primarily buy life insurance to cover end-of-life expenses and care for their surviving family members.

Why a Plan is Not Holistic Without Life Insurance

The Bucket Plan Process is foundational to holistic financial planning and everything we do at C2P Enterprises—including life insurance.

Most Insurance Marketing Organizations (IMO) focus on gross production and sales from their agents and advisors. But we concentrate on client solutions that are in their best interest. We mitigate risk for clients by helping advisors incorporate our best-interest approach in case design, product selection, and implementation of insurance solutions as financial planning tools.

Clarity Insurance Marketing is a best interest-focused insurance marketing organization that specializes in screening, selecting, and supporting top-quality fixed insurance products. Their award-winning services cover fixed and indexed annuities, single premium and traditional life insurance, and asset-based long-term care products.

Clarity Insurance Marketing works with holistic advisors committed to representing the client’s best interests. As such, almost all affiliated advisory practices have either a Registered Investment Advisor (RIA), Investment Adviser Representative (IAR), or registered representative of a broker-dealer in their office to help represent life insurance as a part of a holistic financial planning solution. We mitigate risk for institutions, advisors, and American families nationwide.

To better understand their needs, take each client through the Pyramid of Risk, discern their volatility tolerance, and measure their tax bracket.

It’s crucial that you stay up-to-date on the fast-paced and ever-changing life insurance industry. Study your clients. Try to understand their challenges and goals, so you can find a product that fits their needs.

Once you know what the client expects from a life insurance policy, you can introduce products to help them achieve their goals.

Bucket Plan Certification

Structuring the Conversation of Life Insurance with Your Customer

Positioning life insurance to a 20-year-old is very different than selling life insurance to a 60-year-old. But no matter who you are working with, you should be able to ask questions like,

“If you died tomorrow, would your family be able to pay their bills and continue their current lifestyle?”

Financial advisor client communications should begin by educating them on the difference between term and permanent life insurance, including the advantages and disadvantages of each.

Term life insurance is one of the most popular types because of its simplicity and low premiums. These policies are great for healthy young clients who can secure reasonable rates and use the savings to invest in other securities, but they only pay out if the policyholder dies during the policy period.

For example, term life insurance is better for people ages 25-45. They are typically working through life events like buying a home, getting married, growing their families, or saving for college. They usually have a lower net worth than older age groups and higher debt-to-income ratios.

“Term is like renting an apartment. Permanent is like buying a house. When you rent an apartment, you are building no equity, but it’s generally cheaper. When you buy a home, you’re going to pay more, but you get equity in return. With term life insurance, you have a liability, but no asset to show for it.”  –Dave Alison, CFP®, EA, BPC

Learn more about The Bucket Plan Process and positioning life insurance to your holistic financial planning clients.

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Financial Professional Use Only

The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.