Effective client communication uses your own processes for success
In a 2019 survey, 85% of respondents said they would consider a financial advisor’s communication style when deciding whether to retain their services or not. This highlights just how vital it is to adopt the right financial advisor technology to enhance interactions and client satisfaction.
So, what digital tools for financial advisors can you use to strengthen client relationships and deliver ongoing value across every stage of the customer lifecycle?
Think of your client communication tools as a digital assistant
Today’s financial advisor tech landscape includes a wide variety of digital marketing tools:
- Instant messaging apps
- Project management software
- Video conference systems
- Document storage solutions
- Calendar schedulers
- Social media integrations
- CRM
These digital tools for financial advisors allow you to streamline daily operations, maintain client engagement, and grow your business. Before implementing any new tools, be sure to get marketing compliance approval.
How can a CRM assign your tasks effectively?
A CRM (Customer Relationship Management system) is one of the most valuable pieces of financial advisor technology. It allows you to store client data, track interactions, notes from meetings, buyer’s journey and automate communications.
Marketing strategies for financial advisors include assigning and scheduling automated marketing campaigns and content like lead nurturing emails that a lead or client triggers in the CRM with their online behavior.
All of your content, including anything published on social media, should be approved by marketing compliance.
How can you build out your practice’s CRM
Unfortunately, most wealth managers aren’t marketers, so they’re probably not taking advantage of all the benefits and features of their CRM.
For advisors to succeed, they need to reach new prospects and leads to expand their client base, so optimizing the CRM is the first step to growing and scaling marketing strategies for financial advisors.
- Schedule automated marketing workflows that will constantly be working behind the scenes to keep your prospects, leads, and clients engaged with your firm and the content you produce.
- It has the capacity to track all activities, so utilize your CRM to maintain contracts, files, notes, call logs, etc.
- Document the interactions between advisors and clients in your CRM ensures that anyone in your firm can pick up the phone and confidently call a client in your database because the advisor will have all of the relevant information right in front of them to reference.
Reporting is your secret weapon
The most effective financial advisor tech and the best marketing strategies for financial advisors include detailed tracking and reporting metrics.
Digital marketing for financial advisors has redefined how wealth managers talk to clients. We have the capabilities to follow a user’s behavior and see how they interact with our content and marketing efforts, then analyze that data to make smart business decisions.
Using a scheduling App to optimize your day
Scheduling meetings takes up valuable time throughout your day that could be better spent.
The best digital tools for financial advisors include built-in calendar sync and customizable reminders, helping you stay on top of every task.
Set daily, weekly, monthly, and quarterly reminders for yourself, so nothing falls through the cracks again.
How can advisors ensure their communication tools work together
For financial advisors looking to implement automated marketing communication tools, the goal should be an optimized client experience. Make sure any systems or processes you implement come with a smooth transition and easy-to-use features your clients won’t struggle to access.
Integration is key. If you have a dozen different tools that don’t work together toward a common goal, your practice will suffer from the confusion that occurs.
Build a modern client experience with the right financial advisor technology
C2P Enterprises provides marketing services to firms in the financial industry. Our digital marketing programs help advisors:
- Build brand awareness
- Increase credibility
- Automate their marketing processes giving them the freedom to become a better financial advisor.
For more information on our marketing programs
Financial Professional Use Only
The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.