The Bucket Plan Process

The Bucket Plan® Process

Are You Ready To Grow As a Financial Advisor?

At C2P Enterprises, we’re always looking to improve our process to help our advisors and, ultimately, American families. Traditionally, some advisors, agents, reps, and planners have used an outdated version of the Bucket Plan to sell financial products.

Wealth professionals would make a pitch about how their product or service solves specific financial concerns like discretionary spending or legacy planning. This approach may not take the time to figure out what’s best for the individual client.

We have developed and refined our proven process with field testing from advisors around the country.


What is The Bucket Plan®?

The Bucket Plan® is a holistic financial planning device developed by C2P enterprises’ CEO and founder Jason L. Smith.  The Bucket Plan works to incorporate all the client’s assets into one comprehensive financial plan that addresses individual needs by categorizing assets based on income, time horizon, and tax qualifications.

  • Estate Planning
  • Insurance
  • Investments
  • Medicare
  • Retirement
  • Social Security
  • Taxes

The key to a successful bucket plan is strategically positioning and then protecting a portion of the client’s assets to buy a time horizon that allows them to invest the remainder for long-term growth. This is done with three buckets: Now, Soon, and Later.

Now Bucket

This is the client’s safe and liquid money that they keep at a bank in a checking, savings, or money market account. The Now Bucket has three primary purposes:

  • Emergency fund
  • Planned expenses over the next few years
  • Income for the first year of retirement

Soon Bucket

The Soon Bucket contains the money the client will use sooner rather than later. If a client is younger, this would be any money they could access penalty-free if they needed to draw from the Now Bucket. If they are retired or getting ready to retire, this is the money needed to fund the first retirement phase.

The Soon Bucket should include an inflationary hedge, so there are enough funds to increase the income to keep pace with inflation when drawing from this bucket during the first phase of retirement.

Later Bucket

Now that the client has purchased a time horizon with the money in the Now and Soon Buckets, it’s time to review the Later Bucket. This is the money the client will not need to draw from until the later years of retirement, so we can confidently invest it in more long-term, growth-oriented investments.

As the client spends the money in their Soon Bucket over time, the Later Bucket replenishes it. In addition to growth and income, educating the client on long-term care, disability, and legacy planning in the Later Bucket is critical.


Become Bucket Plan Certified (BPC)

Following The Bucket Plan® training, you will have the opportunity to increase your credibility by earning the BPC designation and CE credits.

To become BPC, Advisors are required to have a bachelor’s degree or at least two years of industry experience, a Life Insurance license, and must hold at least one of the following:

  • CFA®
  • CFP®
  • ChFC®
  • Series 6
  • Series 7
  • Series 63
  • Series 65

Additionally, advisors must complete introductory and advanced eLearning courses and pass the included knowledge assessment, fully attend The Bucket Plan® 1.0 two-day training, and pass a comprehensive and proctored final exam. The BPC designation is active for one year, and equivalent requirements combined with additional coursework are then required to maintain the designation.

BPC advisors are taught to use a set of planning tools that ensure a holistic financial planning process for the client. Because an informed consumer makes better decisions, The Bucket Plan emphasizes how to educate clients on key concepts such as the money cycle and sequence of returns risk.

The resulting Bucket Plan accounts for a client’s income needs, time horizon, volatility tolerance, and tax situation for a personalized and product-agnostic financial plan.

Are You Ready To Grow As a Financial Advisor?

The Bucket Plan® 1.0

Are you an advisor dedicated to offering your clients a holistic financial plan? Are you looking for proven processes to help you simplify financial advisor strategies so your clients can easily understand and accept them?

Demonstrate your commitment to professional education and holistic planning and register for The Bucket Plan 1.0 Live Training today. This two-day live instructional event will help you provide your clients with a retirement plan that considers all the aspects of their financial life.

the bucket plan 1.0 best interest process plan for financial advisors

The Bucket Plan® 2.0

This training is by invite only for holistic wealth professionals who have already mastered the competencies found in The Bucket Plan® 1.0.

Once financial planners have The Bucket Plan Best Interest Process up and running at their firm, it’s time to dive deeper with The Bucket Plan 2.0 Holistic Planning Process. Interactive sessions, including role-play and group discussions, give advisors the background and information needed to convey the value of holistic financial planning to their clients.

Financial advisors gain the confidence needed to charge financial planning fees for the time they invest in taking their clients through the holistic financial planning process.

The Bucket Plan 2.0 Holistic Planning Process Event for Financial Planners

News and Updates

New SEC Marketing Rule

C2Pe’s Matt Seitz Advises on SEC Marketing Rule in Financial Advisor IQ

Matt Seitz is the Executive Vice President of Marketing at C2P Enterprises. He was recently quoted in an article by Financial Advisor IQ on the...
Read More
Positioning Life Insurance in a Holistic Financial Plan

Positioning Life Insurance in a Holistic Financial Plan

Talking About Life Insurance We like to pretend we are going to live forever. Most of us would rather do just about anything other than...
Read More
Tax Planning Considerations for 2022

Tax Planning Considerations for 2022

Tax Planning Considerations Financial Advisors Should Share with their Clients in 2023 A recent Grant Thornton survey of tax executives found that over 50% were...
Read More