C2P Advisory Group
Matt Seitz

Matt Seitz
EVP of Marketing



Matt Seitz is the EVP of Marketing at C2P Enterprises and is the Chief Marketing Officer for JL Smith, an independent retirement planning and wealth management firm. Matt also oversees the sales team at C2P Enterprises. In his roles, he has streamlined the marketing-sales funnels, spearheaded the digital growth of the companies, reinforced the brand identities, and implemented content marketing strategies to drive leads into and through the sales pipelines.

Matt has over 15 years of marketing and sales experience in the professional services and financial services and accounting industries. His professional philosophy is grounded in relationship marketing – focusing on customer service and satisfaction through data-driven marketing plans with clear ROI.

His primary areas of expertise are in strategic planning, digital marketing, lead generation and content marketing; receiving industry recognition for content marketing, video marketing, and lead generation campaigns. He is an author and speaker on a variety of marketing and business-development related topics. Matt is a member of the American Marketing Association and former chairperson of the Association for Accounting Marketing’s Growth Strategies Committee.

Matt earned his Bachelor of Arts in Business Administration, with degrees in marketing, management and human resources from Baldwin Wallace University. While at BW, he was a member of the men’s tennis team and president of the Dayton C Miller Honors Society; as well as an All-American Scholar Athlete. Matt and his wife, Melissa, have three children, Riley, Crosby and Mackenzie. Matt lives with his family in Cleveland and they are huge fans of basketball, Disney and all Cleveland sports!

You can reach Matt at mseitz@C2PEnterprises.com or (888) 240-1923.