Emily Potter
Communication Tools for Financial Advisors in a Digital Environment

Communication Tools for Financial Advisors in a Digital Environment

Effective client communication uses your own processes for success

In a 2019 survey, 85% of respondents said they would consider a financial advisor’s communication style when deciding whether to retain their services or not. What client communication tools for financial advisors can you utilize to develop your relationships further and provide continued value throughout all stages of the customer lifecycle?

Think of your client communication tools as a digital assistant

There are various tools that are essential to digital marketing for financial advisors, including instant messaging apps, project management software, video conference systems, document storage solutions, calendar schedulers, social media integrations, and a CRM, just to name a few.

Client communication tools for financial advisors can organize your calendar, monitor clients through every stage of the buyer’s journey, and attract new prospects. Before implementing any new tools, be sure to get marketing compliance approval.

How can a CRM assign your tasks effectively?

Having a collection of client communication tools for financial advisors can streamline your processes to better serve your clients and, in turn, grow your business.

Marketing strategies for financial advisors include assigning and scheduling automated marketing campaigns and content like lead nurturing emails that a lead or client triggers in the CRM with their online behavior. All of your content, including anything published on social media, should be approved by marketing compliance.

How can you build out your practice’s CRM10 Digital Marketing Tips to Drive Business in 2023

Your CRM, or Customer Relationship Management system, is your online database of clients. This is where you store all their information, notes from meetings, the buyer’s journey stage, etc.

Unfortunately, most wealth managers aren’t marketers, so they’re probably not taking advantage of all the benefits and features of their CRM.

For advisors to succeed, they need to reach new prospects and leads to expand their client base, so optimizing the CRM is the first step to growing and scaling marketing strategies for financial advisors.

Schedule automated marketing workflows that will constantly be working behind the scenes to keep your prospects, leads, and clients engaged with your firm and the content you produce. It has the capacity to track all activities, so utilize your CRM to maintain contracts, files, notes, call logs, etc.

Documenting the interactions between advisors and clients in your CRM ensures that anyone in your firm can pick up the phone and confidently call a client in your database because the advisor will have all of the relevant information right in front of them to reference.

Reporting is your secret weapon

The best marketing strategies for financial advisors include detailed tracking and reporting metrics.

Digital marketing for financial advisors has redefined how wealth managers talk to clients. We have the capabilities to follow a user’s behavior and see how they interact with our content and marketing efforts, then analyze that data to make smart business decisions.

Using a scheduling App to optimize your day

Scheduling meetings takes up valuable time throughout your day that could be better spent.

Stop playing phone tag and invest in a calendar app that makes it easy for your clients to book appointments directly. Set daily, weekly, monthly, and quarterly reminders for yourself, so nothing falls through the cracks again.

How can advisors ensure their communication tools work together

For financial advisors looking to implement automated marketing communication tools, the goal should be an optimized client experience.  Make sure any systems or processes you implement come with a smooth transition and easy-to-use features your clients won’t struggle to access. Integration is key. If you have a dozen different tools that don’t work together toward a common goal, your practice will suffer from the confusion that occurs.

C2P Enterprises provides marketing services to firms in the financial industry.  Our digital marketing programs help advisors build brand awareness, increase credibility, and automate their marketing processes giving them the freedom to become a better financial advisor.  For more information on our marketing programs, schedule a FREE 20-minute call.

Financial Professional Use Only

The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.

Social media for financial advisors

6 Social Media Networks Financial Advisors Should Use in 2022

Why Social Media Marketing Works for Financial Advisors

According to LinkedIn, 92% of financial planners who use social media for business purposes report that it has helped them get new clients.

Wealth managers should consider developing social media and marketing strategies for financial advisors to help increase brand awareness and digitally connect with leads, clients, referrals, and other advisors.

Empower your teams to be active online and share updates about your firm, tax policies, trends in the market, etc.

More people go to social media to get news and information like this than ever before. And they expect you and your business to satiate their hunger for knowledge and financial literacy.

Social media for financial advisors is a great place to share simple financial planning concepts like The Bucket Plan® or The Money Cycle. Information sharing has become an established part of the sales process.

Each Social Network Requires a Different Approach

Before developing marketing strategies for financial advisors, the first thing to consider is SEC marketing compliance. Like all other forms of financial advisor client communications, social media for financial advisors must follow marketing compliance.

Those penalties start to add up quickly if you don’t carefully adhere to the Securities and Exchange Commission’s rules and regulations. According to FINRA, the fine for misinformation in the financial services industry can be as much as $3.8M.

Strategies involving social media for financial advisors should not replace your existing marketing plan. Instead, look at if and how each individual platform will fit into the marketing strategies for financial advisors that you currently practice.

Digital marketing for financial advisors complements other advertising methods to enhance the overall client experience.

LinkedIn10 Digital Marketing Tips to Drive Business in 2023

Social media for financial advisors can be tricky to navigate. Sometimes users experience negative feelings if you’re trying to sell them something when they’re trying to scroll through cat photos. On LinkedIn, however, you don’t have to worry about that as much.

LinkedIn is an online professional networking platform that provides business-oriented services like job boards and resume builders to individuals and companies alike. Because it focuses more on the professional than the personal, there is more freedom to follow a hard sell approach on this platform than on others.

All digital marketing for financial advisors, including anything published on social media, should be approved by marketing compliance.


Facebook is arguably the most well-known social media platform of all time, so all marketing strategies for financial advisors should incorporate it both organically and from a paid advertising perspective.


Twitter is a text-based microblog; each tweet can only contain a maximum of 280 characters. This includes the text for your post and any emojis, hashtags, or links, so brevity is key.

Hashtags were born on Twitter. They’re essential to getting in on the conversation and reaching the right audiences. You should follow governmental organizations like the IRS and SEC and filter their content to be relevant to your audience and their needs.

Because it is so text-heavy, including images can really help your content stand out when users are mindlessly scrolling.


Did you know YouTube is the world’s second-largest search engine after Google? Imagine all the online traffic you’re missing out on if your firm doesn’t have a YouTube channel.

According to Hubspot, the amount of online video consumers watch has almost doubled since 2018, and 94% of marketers say video has helped increase user understanding of their product or service.

When you’re in as complicated an industry as ours, simplifying processes for your clients is priceless.


Instagram is an image-based app owned by Facebook’s parent company, Meta. The term social media influencer was coined on Instagram.

How can you position yourself as an influencer on social media for financial advisors?


TikTok is a short-form video app. It has the youngest audience out of the platforms we’ve covered above. This means there is a wealth of opportunities to get in before the space becomes cluttered.

Social media for financial advisors sometimes means weeding through bad actors who offer advice but have no credentials or valid data to back up their claims.

Again, please ensure all digital marketing for financial advisors has been approved by marketing compliance before it goes live.

To learn more marketing strategies for financial advisors and how to incorporate digital media into your traditional marketing mix, download the Marketing 101 Guide!

Financial Professional Use Only

The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.

Best Referral Sources for Financial Advisors

4 Best Referral Sources for Financial Advisors

What are the best referral sources for financial advisors?

One of the best referral sources for financial advisors is mutually beneficial relationships. Referral programs are one of the best forms of marketing for financial advisors because they generate new leads and increase revenue.

The key is knowing who to ask and how to ask for the referral.

  1. Current Clients
  2. Lawyers & CPAs
  3. HR Consultants
  4. Recruiters

Can financial advisors pay for referral sources?

An SEC-registered investment adviser firm may pay cash referral fees to a third-party (non-employee) that solicits investment adviser clients on behalf of the registered investment adviser firm only if such a solicitor arrangement is in compliance with SEC Rule 206(4)-3 under the Investment Advisers Act of 1940.

So, the short answer is, yes. But why would you want to when there are so many free referral sources in your personal circle and your wider community?

  • Clients
  • CPAs
  • Doctors
  • Family
  • Friends
  • Head Hunters
  • Human Resources
  • Lawyers
  • Realtors

Earning Business Through these Referral Sources

How do financial advisors get referrals?

First and foremost, they ask for them.

If your clients trust you and believe you are building long-term wealth for their families, then they will be happy to share your knowledge and expertise with their friends and colleagues.

It never hurts to ask.

What sources can you draw on within your network to feed your sales funnel besides existing customers? Think of all the areas of holistic financial planning—taxes, insurance, health care planning, estate planning, etc. How can you partner with professionals and businesses to share referrals and recommendations?

Marketing for financial advisors includes networking and building mutually beneficial relationships with others both within the industry and on the fringes of the financial sector.

  • People are 400% more likely to become clients after their friend refers an advisor.
  • A customer who was referred has a 16% higher lifetime value than one who wasn’t.
  • 58% of wealthy investors met their wealth planner through a referral.
  • Less than 11% of financial planners ask for referrals.

1.     Your Own Customers

The best referral sources for financial advisors are their own happy customers. Asking for referrals helps clients feel closer to you as their financial planner and your business as a whole. They might feel connected to helping your firm succeed in addition to feeling a sense of ownership of the friends and family members to whom they recommended your services.

If you recommend a less experienced advisor, take on your client’s descendants, who are earlier in their life and career path, they will put trust in that because you have shown your value. Earn business for your junior/second chair advisor with the client’s family so that the clients will remain in-house for generations to come as the advisor progress through the career path.

2.     Working with Attorneys and Accountants

Is there an attorney or accountant you have previously worked with who would agree to trade contacts and lend their credibility to vouch for you to their customers? By partnering with a well-known and trusted professional in your area, you can offer holistic financial planning services to their clients at a special rate.

3.     Human Resources Consultants

People need the most assistance during major life changes and situations that have financial implications. This includes everything from a job change, marriage, divorce, inheritance, births, deaths, etc. HR representatives are one of the first lines of defense during these times.

If you can develop a rapport with them to refer people who are experiencing a crisis or transitionary period, you can find and help new clients during a particularly vulnerable time in their life. The best marketing for financial advisors is helping ease the burden during times of great stress and uncertainty.

HR consultants are also one of the first people to know when someone transitions into a new high-paying role, so it would be wise to build and nurture relationships with them.

4.     Executive Recruiters

Another group first to know about new well-playing jobs is executive recruiters. Don’t neglect a prospect just because they may be early in their career, it’s never too soon to start planning for early retirement.

Give them center stage during your first interaction. Ask about the types of clients and industries they work with. Once you understand that, let them know that you will keep an eye out for opportunities to send your clients to them. Present yourself as someone who adds value before you start making requests.

You could say something similar to:

“We seem to work with a similar high-net-worth clientele. Whenever any of my customers inevitably need a recruiter, I’ll make sure to send them your way.”

After you have sent them some business, you can start discussing reciprocity and arrangements.

The easiest way to get referrals is to earn them and then simply ask for them. Delight your existing customers, utilize the Family Estate Organizer to facilitate the transition between generations, and partner with other professionals in your area.

learn how C2P can become your all in referral source for new customers in your area.

To learn how C2P Enterprises can become your all-in referral for customers in your area, schedule a FREE 20-minute call.

Financial Professional Use Only

The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.

Early Retirement Tax Planning

Maximizing Your Client’s Tax Plan After Early Retirement

Early retirement tax planning requires significant preplanning, like contributing to tax-advantaged investments that don’t have early withdrawal fees. Tax planning for early retirement means the client will need to save more money earlier in their career path because they’ll need the funds earlier than ordinary retirees, and they’ll need it to last longer than most.

Does Your Client’s Financial Plan Have Room for Early Retirement?

Most people would love to retire early, but few have the means, financial advice, and tax planning strategies necessary to achieve early retirement. In order to actively save for early retirement, the client needs to diversify how and when their savings will be taxed. Doing so can successfully navigate the two major unknowns:

  1. How much of the client’s income will be taxable?
  2. What will the client’s tax rate be after they retire?

Holistic financial planning includes planning for early retirement if that’s the client’s goal. A lot of people incorrectly assume that when they retire, their money and taxes go into autopilot, but this will get them into trouble with Uncle Sam in the long run. A good financial advisor will be able to identify specific steps the client must take in order to minimize their tax burden and maximize their wealth in retirement.

Does Their Portfolio Permit for Early Retirement?

The client should fund their Roth IRA to the maximum for early retirement. Although they will be taxed on any gains withdrawn before turning 59 1/2, they can withdraw their contributions at any time without incurring penalties.

Clients should focus on early retirement tax planning if they:Click here to take your clients on the Tax Management Journey

  • Anticipate higher taxes in the future
  • Have excess room in their tax brackets
  • Could benefit from creating greater deductions now
  • Coordinate between their financial plan and tax plan
  • Want to eliminate avoidable taxes and penalties
  • Need tax distributions from retirement plans

Smart Planning is the Key to Success Early Retirement Tax Planning.

One way to maximize income in retirement is to invest in early retirement tax planning by taking advantage of accounts and investments that don’t have fees for withdrawing early or a tax on distributions from retirement plans.

For early retirement tax planning, you should consider an appropriate blend of tax-deferred and Roth accounts, depending on the client’s current tax bracket.

Looking for more resources and tax efficient strategies for your financial clients? Sign up for our on demand seminar: How to Win Business through Tax Planning.

For higher tax brackets, there’s a good chance that the client’s tax rate will be the same as it is today or lower during retirement. So it might be a good idea to maximize tax-deferred accounts. Think about dividing retirement savings between tax-deferred and Roth accounts for clients in a middle tax bracket and consider maxing out Roth accounts on clients in lower tax brackets.

Every Situation has its Own Set of Tax Traps

One of the most important parts of early retirement tax planning is having a game plan in place to address any tax traps that pop up as well as any tax advantages you can leverage to the client’s benefit.

  • Charitable Gifts
  • Healthcare Premiums & Deductions
  • Mortgage Changes
  • Property Taxes
  • Social Security Tax Torpedo

Early retirement tax planning follows the same principles as a traditional retirement plan—minimizing taxes and maximizing funds. Because early retirees will have fewer working years to accumulate wealth and a longer anticipated retirement than most, their plan requires an accelerated pace and scale.

To learn more about minimizing the tax on distributions from retirement plans, how to win business through tax planning, or the Tax Management Journey®, schedule a FREE 20-minute call today!

Financial Professional Use Only

The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.

Renting v. Building a Tax Practice

Renting vs. Building a Tax Practice

The most successful financial planners are always thinking about growth. They either want to find new prospects or increase their services available to existing clients. Without adding a lot of personal time and effort, you can accomplish both simultaneously by building a tax practice within your financial advisory firm.

You don’t need to have a tax background to be successful. When you build out your own tax practice, you can start by hiring an accountant or CPA for your in-house team.

Building Your Own Tax Practice

The goal of building a tax practice is to convert those clients to financial services clients eventually. Tax preparation allows you to get in front of customers once a year. This will enable you to review their taxes with them and provide an overview of how to include their tax planning strategy as part of a holistic financial plan.

The tax client might not be ready for your other services at first, but you’ll be there when they are.

There are several steps involved in starting a tax practice. First, you need to build the foundation before starting a tax practice. This includes everything from office space and software to pens and business cards.

Next, you should hire a tax professional to prepare returns and market the business to bring in new clients.

Finally, make sure you hire someone to assist with appointment setting and other practice management tasks.

  • In Stage 1, things will be modest. For the first year or two, you and two accountants will handle all the business at hand – between 100-400 returns.
  • During Stage 2, you should be processing 400-1000 returns, so you’ll need to hire an additional advisor and possibly a tax practice manager.
  • By the time you reach Stage 3, your office will have 1000-2000 tax clients, with the potential addition of another advisor and additional accountants.

Renting a Tax Practice vs.  Owning a Tax Practice

One way to find out if building a tax practice or buying a tax practice will work for your wealth management company is to partner with an existing tax firm.

You do this by offering tax services and holistic financial planning to their clients in exchange for their accounting services. You or one of your financial advisors will then meet with the clients to go over the return and lay out tax planning strategies for the coming year.

Develop a relationship with a CPA or tax firm in your community to borrow their clients. After you have nurtured and developed your bond with them and their customers, you can start to look for longer-term solutions, like purchasing a tax firm or building your own tax practice.

Set up a cost-sharing arrangement so that a percentage of any new business goes back to the host tax firm as part of the agreement.

This gives you an excellent platform from which to attract new clients to your wealth management firm.

Consider the Find, Mined, & Grind mindset:Click here to take clients on the Tax Management Journey

  • Find brings the client in.
  • Mined formulates recommendations and closes the sale.
  • Grind manages the financial services portion moving forward.

As with building a tax practice and buying a tax practice, there are also advantages and disadvantages to renting one:

Advantages to partnering with a tax firm:

  • You are approaching an audience that is already made up of tax clients.
  • Staffing is already managed, so you don’t have the expense of added accountants for tax season.
  • The tax firm can serve as your second office for meetings with potential financial services clients.
  • If the tax practice owner ever decides to sell or retire, you’re already ingrained as the next buyer.

Disadvantages to partnering with a tax firm:

  • Limited penetration in the surrounding area since you don’t control the marketing.
  • You have little to no say in the staff hired.

Why Successful Financial Advisors Choose to Offer Tax Planning

A proven way to grow your existing financial services business is to add a tax practice. Preparing taxes and providing tax advice is one of the most significant opportunities that wealth professionals have today.

Delivering ongoing advice (taxes aren’t a one-time thing) and deeper solutions to their tax concerns is a way to differentiate yourself as a unique, multi-solution financial advisor. It also showcases your firm’s capabilities to a new group of potential clients.

Now that you have tax clients, you can use their returns to find areas where you can save them money. This shows that you’re willing to go above and beyond to provide the additional retirement and legacy planning service.

By putting solutions and strategies in place to anticipate tax changes, you will differentiate yourself from other advisors and tax professionals, allowing you to charge more considerable financial planning fees.

Check out the Tax Management Journey live training to learn more about incorporating tax strategy into your clients’ overall holistic financial plan.

Financial Professional Use Only

The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.

Charging the Right Financial Planning Fees as an Advisor

Charging the Right Financial Planning Fees as an Advisor

It can be confusing to know how or why to charge financial planning fees. If you don’t understand the value of the wisdom you’re providing, how can you put a monetary value on your advice and expect the client to buy into it?

How can financial planners monetize their wisdom with financial planning fees?

Your clients aren’t just buying a wealth management plan. They’re paying for the time and expertise it takes to build and implement custom financial advisor strategies with specific recommendations. Dedicate an appropriate amount of time to your clients so they understand the plan and the financial advisor strategies you recommend.

Many wealth professionals hesitate to charge financial planning fees, fearing that it will deter prospects. But we have found that charging financial planning fees takes the pressure off the client and puts them in a more trusting mindset.

There are two compensation models for financial advisors. You can either monetize your time by charging financial planning fees or charge for helping clients with the implementation of their wealth management.
By viewing these compensation models as two different opportunities, you can begin to consider charging financial planning fees as selling the process rather than the product. Unbundling the process from the product in this way also benefits the client because it disarms them.

What is the right financial planning fee structure for your practice?

Fee only financial planning faces fewer conflicts of interest because there are no commissions earned for product sales. The financial planner is rewarded when the client does well: it’s a win-win situation.

Commission-based advisors earn income from selling investment products, regardless of how they perform for the client.

Some of our offices provide a free basic plan that sketches out the client’s assets in The Bucket Plan®. They do this by performing a Volatility Tolerance Analysis, investment audit, and a Social Security analysis. This is a quick process that focuses on moving assets without diving deep into fee only financial planning. It works well for the mass affluent who don’t have a lot of complexity and don’t feel like they need an advanced comprehensive financial plan.

For clients who need a more advanced plan, you would then pivot to a more customary fee only financial planning arrangement in which you are charging appropriately for things like estate or tax planning.

How to charge financial planning fees

Although it can seem counterintuitive at first, charging planning fees can establish more trust between clients and advisors. When we pay for something, we tend to value it more. When advisors charge planning fees for services, we’re signaling to our clients that we are trusted professionals.

There are several ways to charge planning fees fees for a comprehensive financial plan:Attend The Bucket Plan 2.0

  • Annual/Monthly Retainer
  • Flat Fee
  • Per Service Charge
  • Hourly Rate

The nice thing about a flat fee is that you can tell your clients exactly what you’re charging them for. Price your services so that your clients can utilize you anytime while you are proactively working behind the scenes to bring value to their situation.

It’s like an all you can eat buffet; the clock is never running when we are helping our clients navigate incredibly important decisions.” – Dave Alison, CFP®, EA, BPC

How should you sell your planning process to clients?

Remember, we are in the sales business. Until you make a sale, you can’t do any of your best behind-the-scenes work. Continue to sell fee only financial planning to plant seeds and uncover additional concerns and priorities throughout the process.

If your business model revolves around holistic financial planning, where you’re managing assets and executing strategies on your client’s behalf, you should consider a fee only financial planning process, where you charge a percentage based on the assets you manage.

One of the biggest challenges to fee only financial planning is there is not a one-size-fits-all approach. It comes down to what type of practice management you have and what kind of clients you serve. For example:

  • Are you building a lifestyle business, or are you trying to build enterprise value with critical mass?
  • Do you only need to feed yourself, or are you trying to feed multiple advisors and need more activity?
  • Are you willing to do some work for free to hopefully earn business, or do you want to guard your wisdom for only paying customers?
  • Are you working with simple clients or advanced clients who need time-consuming planning such as estate or tax planning.
  • Do the clients have a lot of investment experience and want to see every detail, or are they more high level?

Be upfront with your prospects; position your fees in their mind. Remind them what they receive in return for your practice management fees—education, advice, onboarding, planning, strategy development, and most importantly, time to get to know each other. They’re paying for your advice and experience just as they would any other professional: attorney, accountant, etc.

You can learn more about financial practice management and how to get paid for your advice by taking our Bucket Plan live trainings. Schedule a call below to find out if you qualify.

Financial Professional Use Only

The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.

Building a Comprehensive Financial Plan

Building a Comprehensive Financial Plan

A comprehensive financial plan can ease the client’s mind and decrease anxiety around their finances in both the short and long term. Studies show that people feel more secure when they have a documented holistic financial plan like The Bucket Plan® to rely on.

The solution to any individual’s economic puzzle is holistic financial planning. The wealth professional can develop a one-of-a-kind proposal to maximize their customer’s wealth, health, and happiness while minimizing any potential tax pitfalls and managing gaps in the market.

What Makes a Comprehensive Financial Plan?

A comprehensive financial plan takes an in-depth examination of the client’s current financial situation. The wealth professional develops a strategy that will allow the client to live the life they want based on their individual goals and abilities. It plans for and accommodates events that occur in the client’s life.

Whether you follow cash-flow based financial planning or another method, your goal is to create a holistic financial plan that sets the client up for success now and in the future.

Cash-flow based financial planning takes a client’s current financial position and uses predictions and forecasting to determine their cash flow plans for the present and future. Cash-flow based financial planning gives you more freedom to explore holistic financial planning solutions you might otherwise not consider.

A Comprehensive Financial Plan Includes these Elements

The Bucket Plan Process is different from other financial advisor strategies because it’s based on internal and external factors—including changes in the market, job loss, birth of a child, death of a spouse, change in marital status, etc. It considers how a customer’s investment goals will continue to change and works to ensure the best outcome at each phase of the client’s life: Now, Soon, and Later.

The Now Bucket is for liquid cash. This is where sufficient funds are set aside for a year’s worth of income, an emergency fund, and sufficient money for expected expenses.

The Soon Bucket is the more conservative capital that’s designed for the first ten or so years of retirement, plus an inflation hedge. It needs to be much less volatile but invested to outpace inflation without subjecting it to the fluctuations in the stock market.

The Later Bucket is the client’s long-term growth designated funds.

What is included in this plan?

A Comprehensive Financial Plan is Easy to Adjust

For the client, a good comprehensive financial plan should be as easy as going in for an annual physical. The patient (client) meets with their doctor (financial advisor) for a checkup where they discuss any new issues that have come up recently.

A doctor might make adjustments to the patient’s prescription dosage, suggests new products, or run additional tests. Likewise, the financial advisor will alter the financial plan to meet the new needs of the client, suggest new products, or run market simulations to optimize success.

At C2P Enterprises, we follow The Bucket Plan methodology for our comprehensive financial plans.

The Bucket Plan® Best Interest Process is an asset allocation system wealth professionals use to develop cash-flow based financial plans that their clients will understand. It has been defined, refined, and tested by our model offices. It includes a set of easily replicated, proven processes for your business, no matter the size or scale.

After completing The Bucket Plan live training, you will transform your business with simplified financial planning and an increased closing ratio. Download our FREE Bucket Plan eBook, OR schedule a 20-minute call to learn more!

Financial Professional Use Only

The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.

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