Clarity Insurance Marketing

Want to Learn About the Benefits of Working with Clarity?

Clarity Insurance Marketing Organization

As a best interest-focused Insurance Marketing Organization (IMO), Clarity Insurance Marketing (Clarity) facilitates advanced product screening, selection, and support for all lines of fixed insurance products, such as fixed and indexed annuities, single premium, and traditional life insurance, and asset-based long-term care products. At Clarity, we are dedicated to implementing best interest practices, which effectively mitigate risk. Clarity Insurance Marketing helps institutions, advisors, and ultimately families nationwide.

Interest-Focused Insurance Marketing by Clarity

Clarity Insurance Marketing has held a proactive stance throughout the onset and evolution of legislation and has remained dedicated to providing and facilitating best interest practices. We build, test, and refine our award-winning processes years ahead of legislation. This results in powerful asset-gathering tools rather than burdensome, compliance-driven processes newly derived to meet regulatory changes.

A defining characteristic of Clarity Insurance Marketing is our client-first mentality. We differentiate ourselves by focusing on what is in the clients’ best interest rather than gross production and sales. We mitigate risk for clients by helping advisors incorporate our best-interest approach in case design, product selection, and implementation of insurance solutions as financial planning tools

Holistic Financial Planning

Holistic financial planning takes a 360-degree look at the client's situation to better understand their short-term and long-term goals for both their life and their money.

Whether planning for high-net-worth clients or the average local retiree—it's about more than just bringing them the latest investment opportunity or finding the right portfolio.

A holistic financial plan offers financial advisors a solution for any individual's economic puzzle. The advisor can develop a one-of-a-kind proposal to maximize their customer's wealth, health, and happiness while minimizing any potential tax pitfalls and managing gaps in the market.

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Practice Management

Building a sustainable and lasting wealth management firm requires vision and action. With the shifting of client needs, older methods for delivering a holistic financial plan are no longer sustainable.

In order to create a business that does not require every hour of theLeadAdvisor’s attention,the business strategy should include plans to manage and build up the talent they bring in, along with a documented structure for how to guide customers through each step of the investment process.

Building a process does not only ensure that clients receive the same experience even if they are not working with the lead advisor. It also ensures that compliance reviews for best interest practices are easier to prove when the process has been well-documented

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Profitable Business Lines

What are the most profitable business lines for financial advisors and their clients?

There are tons of ways you can gain new clients and grow your business—online seminars, live events, social media, search engine optimization, television appearances, etc. And while this type of marketing certainly deserves your attention, it’s a slow process. What if you could acquire new customers almost instantly?

One sure way to do this is to incorporate different product offerings into your existing financial services business

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Marketing Programs

Let our digital marketing experts help you develop your business, brand, and even your team.

No matter how targeted you get with your digital marketing, you can never fully control who sees your content.

Each client should receive one-on-one holistic financial advice tailored to their specific needs, and that is not possible if you push products online to the masses.

The goal of your marketing planning and strategy should be to guide each individual prospect through the sales funnel.

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Why Work With Clarity Insurance Marketing?

The challenge many institutions are facing today against evolving fiduciary legislation is how to develop a thorough and compliant planning process, field test, revise, standardize, roll-out, train, and monitor this process, and then accept the liability of each plan presented by an affiliated advisor to their clients to uphold the best interest standard.

Fiduciary regulations – whether from the SEC, DOL, or state insurance commissioners – are changing rapidly. If your organization is assuming the liability of financial institution status, making you ultimately responsible for overseeing the compliance of your advisors in meeting best interest standards–you understand the significant undertaking and resources this may require.

Because of the proactive role Clarity has taken over the past decade in building and refining a best interest processes that help position insurance products as sophisticated financial planning tools, we have found that other financial institutions are seeing great value in partnering with us.

We feel the best thing we can do for institutions is to emphasize the level of due diligence and training that we provide to help mitigate their risk.

Who We Work With:

Advisors:

Clarity helps financial advisors identify the best solutions for their clients no matter their situation. Through the platform, advisors have the option to effectively position fixed indexed annuities (FIAs) as a tool to help their clients.

With Clarity, advisors can create appropriate documentation to showcase why each recommendation is in the client’s best interest to effectively introduce insurance products into their financial planning process and advisory business model.

Institutions.

Clarity provides training and support teams of advisors to use insurance products that meet best interest standards.

With these tools, institutional advisors can implement a proven streamlined documentation process for their advisors to easily review and analyze.

With Clarity, financial advisor firms can provide their teams with access to sophisticated product screening and evaluation to integrate insurance into a financial plan that helps their customers achieve their financial goals.

Want to Learn About the Benefits of Working with Clarity?

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Services Clarity Insurance Marketing Provides

Award-Winning Product Screening & Analysis

Through our proprietary Best Interest Annuity Screening Process, recognized as the 2019 winner by WealthManagement Industry Awards for insurance innovation, we conduct an objective, thorough and analytical search of available products and providers to identify the best product fit for each case. We regularly screen more than 200 annuities to provide advisors with the strongest products available on the market based on a client’s needs and objectives.

Clarity Insurance Marketing built this screening process to create an approved product shelf for our advisors to recommend in their clients’ best interest. We began doing this because we saw a need for it in the industry, not because the regulatory entities mandated it. With this intent, it has been tested and refined to be a systematic and functional business tool. With this process, we can help ensure that the advisor’s recommended products can be mathematically proven to be in the client’s best interest.

Annuity New Business & Policy Services

Assistance with obtaining and completing annuity applications
Provide full review for good order and standard suitability items
Facilitate expedient processing with the insurance carriers
Timely case follow-up services and communication tailored to meet the individual needs of our advisors
High-level problem resolution
Assistance with a full range of Inforce Policy Services (Withdrawals, RMDs, Beneficiary Changes, Client Information Changes, Benefit Election, Death Claims, etc.)
Access to a team of experience annuity service professionals that can help navigate through any new, pending, or in force policy scenario

Case Design & Illustration

Holistic custom case design using The Bucket Plan Best Interest Process
Individual recommendations based on the client’s needs, goals, and concerns
Assistance with client illustrations
The Bucket Plan® holistic training and education

Licensing & Contracting

Variety of carriers available for annuity, life, final expense, medical supplement, and funeral expense trust business
Designated staff members to assist in the onboarding and contracting process
License, carrier, and product training checks
Access to back-office websites to track business and obtain applications

Compliance & Supervision

Best interest standards & screening process
Initial product suitability review

Product Training & Support

C2P Screening Process Product Guide
Product guidance and illustrations
Recommended crediting strategy allocations

Learn More About Clarity Insurance Marketing Organization

To learn more about our Services and Insurance solutions, visit the Clarity Insurance Marketing website or click here to schedule a call.

News and Updates

August 12, 2022