Marketing Programs for Financial Advisors

Marketing Programs for Financial Advisors

Is Your Marketing Sending The Right Message?

What Marketing Programs Work Best for Financial Advisors?

With proper marketing planning and strategy, advisors can target prospects, convert leads, and turn existing customers into regular sources of referral tracking.

Digital marketing is crucial to being competitive in today’s market. But don’t forget to market your business the old-fashioned way, with direct mail and physical advertisements in your local community.

To neglect traditional marketing programs for financial advisors is to disengage from your community. Use traditional marketing planning and strategy for both lead generation and client retention.

The best laid marketing programs for financial advisors have a deliberate mix of educational content, diverse media, and personalized messaging.

Why is Digital Marketing Important?

Building your web presence is the first step toward a robust digital marketing plan. But once you’ve crafted the perfect website and created an engaging social media presence, what comes next?
 
How do you continue developing your marketing planning and strategy to grow your business more efficiently?
 
Understanding your target audience will allow you to create content tailored to the needs of your prospective clients.
 
 

Does Direct Marketing Work for Financial Advisors?

Invest in your community by sponsoring a youth sports team or buying ad space in local newspapers. Become a pillar of your community so that everyone nearing retiring age knows your name.
 
You can also use direct marketing programs for financial advisors to advertise your virtual and in-person seminars and keep your clients updated on changes in the market, economy, legislation, etc.
 
The holidays are the perfect time to send direct mail to both existing clients and leads. People love getting small gifts or greeting cards in the mail. A handwritten note adds a personal touch that other financial advisors lack. When you build your authority and credibility as an expert in your field, your target audience will put more trust in you.
 
marketing programs for financial advisors diagram

How Can Financial Advisors Get the Best Referrals?

Are you looking for a growth-minded approach to getting new client recommendations and tracking referrals?

The most accomplished marketing programs for financial advisors utilize their best resource—happy customers. When you delight your clients, they will tell their friends. So it’s important to have a system in place for referral tracking.

As a financial advisor, you are in the relationship-building business. Want to cultivate more business by tracking referrals and delighting your existing clients?

Are You Ready To Grow As a Financial Advisor?

A Marketing Plan for Advisors

Let our digital marketing experts help you develop your business, brand, and even your team. No matter how targeted you get with your digital marketing, you can never fully control who sees your content.

Each client should receive one-on-one holistic financial advice tailored to their specific needs, and that is not possible if you push products online to the masses.

The goal of your marketing planning and strategy should be to guide each individual prospect through the sales funnel. First, they give you their contact information to see a piece of content you have produced. Then, you take them through the lead stages to qualify them. You continue to provide them with valuable content and allow them to get to know you better until they schedule a call or a meeting.

Finally, you hand them off to sales and let the closers do their job. You should not start suggesting strategic investments or specific products until after you have developed a rapport and you understand their particular financial goals.