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Network with the industry’s top advisors, share your expertise and learn to save the day—all while saving your clients money.
We packed this two-day conference full of topics to help you break down barriers and smash glass ceilings.
So, swing, fly, or stop on by to rescue your clients’ retirement at the Mastermind Collegium!
We hope to see you in Cleveland, Ohio, on June 5-7.
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Marketing Automation for financial advisors helps ensure that the right message goes to the right person at the right time.
“Marketing automation for financial advisors is basically a technology that will help companies, marketing departments, organizations…whoever, to effectively market to their prospects through multiple channels. That covers social media, email…whatever. You make it work for you the best way you can. You just push a button, and it all goes.”
-Suzanne Scheiman, Marketing Manager at JL Smith – Rainmaker Multiplier On-Demand Podcast
Marketing for financial advisors isn’t scalable without automation. If you want a sales funnel full of new leads, it’s time to invest in the right marketing tools for financial advisors.
Often marketing tools for financial advisors will come with sample content that you can customize to fit your audience.
“I think people tend to lose that personal touch, thinking that the emails, the connections are going out. You’re keeping your clients and prospects informed on what you’re doing and trying to communicate with them. But you’re not calling them; you’re not following up with them. When you don’t follow up, and you lose that personal touch. You still have to worry about those things because you need to talk to clients personally instead of just sending an email.”
-Suzanne Scheiman, Marketing Manager at JL Smith – Rainmaker Multiplier On-Demand Podcast
First, segment your list into prospects and current clients. Then take it a step further and categorize them by their needs and pain points.
What stage are they in?
Keeping a clean and organized list enables you to schedule and send personalized messages automatically. You can schedule your holiday greeting now, and forget all about it, but your marketing will be there when Christmastime comes.
Implementing the proper automation plan can give you insights into your clients, practice management, and how to market to them more efficiently.
Marketing tools for financial advisors provide the flexibility necessary to schedule campaigns tailored to various audiences to all run independently.
Automated marketing systems for financial advisors allow you to send automatic referral requests and reminders to keep a steady stream of new leads coming into your pipeline.
Your happy customers and their subsequent network of friends, family, and colleagues are the best referral sources to expand your business.
Automation helps you stay top-of-mind with your customers and makes certain nobody falls through the cracks.
Your marketing follows the prospect from the first piece of content that catches their attention throughout the buyer’s journey, and then it automates regular communications to maintain the client relationship.
The right automation software can increase your lead generation, conversion, and overall ROI. It meets the prospect, lead, or client where they are in the sales funnel and guides them through a custom sales journey that focuses on their specific pain points and educates them on how your business can alleviate them.
Following an omnichannel approach to marketing automation for financial advisors ensures all your marketing efforts work cohesively to drive conversions.
Manage your projects effectively and efficiently across teams, and schedule automated reminders to ensure the appropriate marketing message goes out at the correct time to the selected audience.
Automation can help you streamline your review process with the marketing compliance department. It improves collaboration and transparency across creative and compliance teams. You can automatically audit marketing activities without creating additional manual work for your marketing compliance department.
Automated marketing systems for financial advisors can save time and increase your ROI. You can measure the progress of each marketing message you send. How many people opened it? Who clicked on it? Some even have heat maps to track what people were most interested in.
You can also track a prospect’s first touch point and follow them all the way through the buyer’s journey.
You don’t have to try a brand-new system with all the bells and whistles. You can start with software you’re familiar with and build from there as your capabilities and needs evolve.
Once you’ve invested in a solution, take advantage of any free training the service provider offers to their customers to get the most out of your system.
Be cautious not to overuse your automation resources or, conversely, not use them enough. Non-marketers often rely too heavily on their technology without doing routine maintenance. Perform regular audits to determine if you need to scale back or up.
At C2P Enterprises, we help advisors find a balance between being high-tech and high touch with their clients, like when you should personally make a phone call or send a gift versus when you should schedule automatic messages.
To learn more about marketing for financial advisors and how C2P Enterprises can help with your practice management, book a free 20-minute consultation with one of our business development representatives.
The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.
Congratulation on your copy of Broker-Dealer vs. Registered Investment Advisor!
Click here for your FREE download.
In recent years, advisors started transitioning from buying and selling for a commission to charging planning fees for their advice and portfolio management after experiencing higher consumer demand for advisory services.
Eventually, this turned into the full-service RIA model that we see implemented by financial advisors today.
One reason advisors choose an RIA vs. broker-dealer model is because, historically, broker-dealers didn’t allow any tax management advice, even if it is in the client’s best interest. Another is because they offer more flexibility and allow customization of their services and client relationships. However, broker-dealers provide firms with a structure and a network of solutions.
Book a FREE consultation with one of our business development representatives to learn how C2P Enterprises can help your financial firm.
Understanding What Will Work Best for Your Financial Practice
Are you thinking of transitioning your financial advisory from a Broker-Dealer to a Registered Investment Advisor (RIA)?
Our free guide for financial advisors can help you discover how you can make that transition without losing your practice revenue or trailing income.
“Five, six, seven years ago, there were hardly any alternative investments or insurance products offered through the RIA that were easily accessible. So, a lot of advisors got in the comfort zone of what they’ve always done: utilize commissionable-based products through their broker-dealer. But there has been a huge evolution of product design. Almost all the products that are available at a broker-dealer are now also available through an RIA. The only difference is instead of getting a commission to sell them, the advisor would charge an advisory fee to offer those products.”
-Dave Alison, CFP®, EA, BPC, Owner of Alison Wealth Management
Work with C2P Enterprises.
At C2P Enterprises we offer our advisors more than just investment solutions. We solve the complex challenges advisors face running a wealth management practice.
We accomplish this with services through our RIA Prosperity (PCA) which provides Operations, Investment, Technology, and Marketing Support from single financial advisors to large firms.
Did you know that 92% of high-net-worth investors expect their advisor to provide tax advice, but only 25% of them are receiving it?*
But how can advisors provide tax planning services without taking on the burden of a tax practice?
In our newest Advisor Guide, we reveal how financial advisors can grow their practice and their client revenue streams by:
Work with C2P Enterprises
At C2P Enterprises we offer our advisors more than just investment solutions. We solve the complex challenges advisors face running a wealth management practice.
“Tax planning’s a huge part of it. Especially right now in a low tax rate environment, if you’re not incorporating the tax planning into, your client’s financial plan distribution, you know you’re doing something wrong.” – Casey Johanson, Hammer Financial Group
Asset-based long-term care (LTC) is a type of life insurance policy with tax-free long-term care benefits designed to protect the client as their age and health deteriorate in retirement. This lets the client cash in on their death benefits to cover medical needs in the later stages of life.
Asset-based LTC is a solid solution for financial advisors to include in the client’s holistic financial plan because it often allows the client to choose their own caregiver, like an adult child or a spouse.
Click here to watch a short video on Asset-Based Long-Term Care.
Asset-based LTC relieves some of the financial pressure of aging or caring for a loved one in their old age. This helps to reassure the client and their family that their long-term needs are already taken care of.
As science evolves and humans live longer, more families are living between two worlds. Often adult children are responsible for their aging parents while they still have kids of their own living in the home. There are solutions for financial advisors who have these types of clients.
Asset-based LTC provides peace of mind to the client and their loved ones. It gives the family more freedom to choose what’s right for them. Whether a spouse or adult child acts as the sole caregiver or the family decides to pay for care, LTC can help ease the financial burden.
Some asset-based long-term care plans allow benefits to be paid if either spouse triggers the policy in their comprehensive financial plan.
There are a lot of similarities between the benefits provided by asset-based long-term care and traditional LTC in a comprehensive financial plan.
Asset-based LTC policies are structured around a life insurance model. So, if the client never uses it, the funds will be transferred tax-free to their beneficiaries after death.
Even if they never need to touch it, the accumulated value of the account will go into the total financial legacy they leave to their heirs. Asset-based LTC premiums are typically higher than traditional rates because of the guaranteed benefit payment.
However, traditional LTC plans follow a use it or lose it method. This allows them to be more affordable as not everyone will be guaranteed a payout, only those who need LTC services.
Additionally, traditional LTC often requires the client to hire a medical professional to act as their caregiver rather than a trusted family member.
Using a health savings account as part of the overall holistic financial plan can protect your clients if any new medical needs arise in the future. It can also help them prepare for a procedure or expected expenditure like orthodonture or an elective surgery.
There are many solutions for financial advisors to achieve profitable business lines using HSAs. Implementing an HSA into the client’s comprehensive financial plan can help them regardless of their health care needs.
One of the most important benefits of an HSA investment strategy is the triple tax advantage, and it’s never too soon for early retirement tax planning.
Financial advisors can position different products in their clients holistic financial plan based on their long-term goals. These products include:
Like a health savings account, the first purpose of long-term care in a comprehensive financial plan is to be there if and when the client needs it.
However, they must understand that if they do need it, there will be little or no death benefit remaining as the policy only pays out once. If this is a concern to the client, there are other profitable business lines to consider for their legacy plan.
Estimates in 2022 revealed the average couple over the age of 65 requires about $315,000 for health care costs in retirement. So, you need to create space in the client’s comprehensive financial plan for health care expenses.
Asset-based LTC funds can be used for things like home health aides, living expenses, nursing homes, medical equipment, funeral expenses, and burial costs.
To learn about more solutions for financial advisors or profitable business lines within a holistic financial plan, book a complimentary call with one of our business development representatives today!
The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.
Congratulation on your copy of Broker-Dealer vs. Registered Investment Advisor!
Click here for your FREE download.
In recent years, advisors started transitioning from buying and selling for a commission to charging planning fees for their advice and portfolio management after experiencing higher consumer demand for advisory services.
Eventually, this turned into the full-service RIA model that we see implemented by financial advisors today.
One reason advisors choose an RIA vs. broker-dealer model is because, historically, broker-dealers didn’t allow any tax management advice, even if it is in the client’s best interest. Another is because they offer more flexibility and allow customization of their services and client relationships. However, broker-dealers provide firms with a structure and a network of solutions.
Book a FREE consultation with one of our business development representatives to learn how C2P Enterprises can help your financial firm.
Executive VP of Marketing at C2P Enterprises, and CMO at JL Smith, Matt Seitz, hosts this episode of the Rainmaker Multiplier On-Demand Podcast. He is joined by C2Pe’s Digital Marketing Manager, Nico Vonderau, and Marketing Manager at JL Smith, Suzanne Scheiman, to discuss the importance of marketing automation and technology in the financial services industry.
Marketing automation includes software that helps companies, especially their marketing teams and sales departments, effectively market to and communicate with multiple channels, including leads, clients, audiences, personas, etc.
This omnichannel approach includes communication tools for financial advisors that ensure that the right message goes to the right person at the right time.
Customer relationship management (CRM) software and content management systems (CMS) can help financial advisors organize their clients and their communications to make sure prospects remain in the sales funnel and don’t fall through the cracks.
Start small.
“You don’t need to go out and buy the Ferrari right away.”
Ask yourself the following questions.
We talk a lot about holistic financial planning at C2P Enterprises. There’s an educational component that just makes sense when it comes to marketing automation. As the advisor, it’s your job to give them the information they need to make educated decisions about their financial future.
The Bucket Plan is designed to simplify holistic financial planning for both advisors and their clients.
To learn more about how our marketing programs for financial advisors, book a free call with one of our business development representatives.
There are many solutions for financial advisors to achieve profitable business lines using health savings accounts (HSA). Implementing an HSA investment strategy into the client’s retirement plan can help them in the future regardless of their medical needs.
Since the client owns the health savings account, they can take it with them when they retire or switch jobs, and you can invest it in the same way you would an individual retirement account (IRA) or 401k.
If the HSA is treated like any other investment account and maxed out each year, it can grow into a safety net that the client can use for medical expenses as they arise or save for retirement.
Health savings accounts provide various solutions for financial advisors that can benefit their clients. But one of the most important is the triple tax advantage of using an HSA investment strategy. And it’s never too soon for early retirement tax planning.
Clients with pre-existing conditions use their HSA in the Now Bucket of their holistic financial plan. They can use their health savings accounts to regularly buy prescriptions and medical devices, pay for office visits, etc.
Flexible spending accounts (FSAs) follow a use it or lose it approach. This means the client will forfeit any funds remaining after a specified date. Alternatively, HSAs can be rolled over year after year with no penalties.
Unlike IRAs and 401(k)s, health savings accounts do not require clients to take distributions at a certain age.
Incorporating an HSA investment strategy into your client’s holistic financial plan can help them prepare for a procedure or planned expense like elective surgery or orthodonture.
This falls into the Soon Bucket of the client’s Bucket Plan.
What happens if an emergency occurs, and the client finds themselves in a situation where they don’t have enough funds in their health savings account to cover the related costs?
Once in the client’s life, you can roll the maximum annual HSA contribution limit from the client’s IRA into their health savings account.
After age 65, the client can use their health savings account penalty-free for non-medical expenses, but it is taxed at the standard income-tax rate.
However, it’s not guaranteed that your clients will maintain a clean bill of health until then. In fact, statistically, most won’t.
So, it’s essential to carve out space in the client’s holistic financial plan for health care expenses.
Estimates in 2022 show the average retired couple over age 65 requires approximately $315,000 for medical costs in retirement.
Do not be afraid to have difficult conversations with them. Open and honest client communications are essential to finding new profitable business lines and solutions for financial advisors.
Building out the HSA investment strategy as part of the overall holistic financial plan can protect your clients should any new healthcare concerns arise in the future.
To take full advantage of the HSA investment strategy is to do exactly that: invest it.
Recall that there are three tax benefits to health savings accounts: tax-deductible contributions, tax-free growth, and tax-free distributions.
If the client has minimal health care costs and they are able to max out the annual deposits and employer matches, it can grow into a healthy account for them to draw from later.
The client’s contributions can remain in the account, earning interest for as long as possible. If they can avoid dipping into their health savings account except when necessary, they can realize substantial returns in their retirement years.
Many health savings accounts require a minimum balance before the client can use it for investment purposes like stocks, bonds, mutual funds, or exchange-traded funds (ETF).
Where is the client on the retirement timeline? If they are retiring soon or looking at early retirement, you may want to look at investment options with a low volatility rate.
Alternatively, you might consider a more aggressive investment strategy if they have some time to invest before retirement.
To learn more about how C2P Enterprises helps find solutions for financial advisors to achieve profitable business lines, book a FREE call today!
The information provided in this presentation is not intended as investment advice or legal advice. The information provided is for informational and training purposes only. The information in this presentation was accurate as of the time of the material was created. Tax laws and rulings can frequently change. Please discuss the client’s current situation with an accountant or tax advisor.
Congratulations! on downloading our Marketing Plans 101 seminar replay!
Here is your free copy of Marketing Plans 101: 9 Steps to Get You Started.
Do you want to expand your client base and attract new prospects?
Having an in-house marketing plan is key to growing and expanding your business.
According to CEG Worldwide, 80% of financial advisors who produce at least $1 million have documented marketing plans.
Do you?
Book a 20-minute call with one of our business development representatives to see how C2Pe can help you build and document your marketing strategy.