Insurance Platform

Insurance Platform

Best-Interest Focused Insurance Solutions and Support

Our Insurance Platform

At C2P, our best interest-focused Insurance Marketing Organization (IMO) facilitates advanced product screening, selection and support. This includes all lines of fixed insurance products, such as the following:
  • Fixed and indexed annuities
  • Single premium life insurance
  • Traditional life insurance
  • Asset-based long-term care products
We’re dedicated to implementing best-interest practices for institutions and advisors like you, as well as families nationwide.
 

Client-First Insurance Marketing 

Our insurance platform’s defining characteristic is a client-first mentality. We differentiate ourselves by focusing on what’s in the clients’ best interest rather than gross production and sales.
 
In fact, we can help mitigate risk for your clients. How so? We help you incorporate our best-interest approach in case design, product selection and insurance solution implementation as financial planning tools.
 
We’ve always been and will remain proactive by building, testing and refining our award-winning processes years ahead of legislation. This results in powerful asset-gathering tools rather than clumsy, compliance-driven processes newly made to meet regulatory changes.

What You Get From Our Insurance Platform 

Our insurance platform delivers valuable solutions from day one.

Award-Winning Product Screening & Analysis

We conduct an objective, thorough and analytical search of available products and providers to identify the best product fit for each case. This search is via our proprietary Best Interest Annuity Screening Process, which Wealth Management Industry Awards recognized as its 2019 winner for insurance innovation.
 
During this process, we regularly screen more than 200 annuities. This lets us provide you with the strongest products available per your clients’ needs and objectives.
 
We built this screening process to create an approved product shelf for you to recommend in your clients’ best interest. Why? We saw a definite need for it in the industry — not because regulatory entities mandated it.
 
With this in mind, we’ve tested and refined it to be a systematic and functional business tool. We can help ensure your recommended products are mathematically provable to be in your client’s best interest.
 

Annuity New Business & Policy Services

We streamline the annuity application process and policy servicing, ensuring a seamless experience from submission to issuance:

  • Help obtain and complete annuity applications
  • Provide full review for good order and standard suitability items
  • Facilitate fast processing with insurance carriers
  • Conduct timely, tailored case follow-up services and communication
  • Offer high-level problem resolution
  • Assist with a full range of Inforce Policy Services (withdrawals, RMDs, beneficiary changes, client information changes, benefit election, death claims, etc.)
  • Access a team of experienced annuity service professionals who can navigate any new, pending or in force policy scenario

Case Design & Illustration

Take advantage of customized case design and illustration support. These help you present custom solutions that align with your clients’ financial goals:

Licensing & Contracting

Our efficient licensing and contracting process ensures quick and compliant onboarding with the right carriers:

  • Variety of carriers available for annuity, life, final expense, medical supplement and funeral expense trust business
  • Designated staff members to assist in the onboarding and contracting process
  • License, carrier and product training checks
  • Access to back-office websites to track business and obtain applications

Compliance & Supervision

Stay ahead of regulatory requirements with our compliance and supervision support. We design it to protect both you and your clients:

  • Best interest standards and screening process
  • Initial product suitability review

Product Training & Support

Access expert-led training and ongoing support to confidently position insurance products that better your clients’ financial strategies:

  • C2P Screening Process Product Guide
  • Product guidance and illustrations
  • Recommended crediting strategy allocations
 
 

Why Work With Us?

The challenge many institutions face against evolving fiduciary legislation is how to develop a thorough and compliant planning process. You then must field test, revise, standardize, roll out, train and monitor this process. And then you accept the liability of each plan an affiliated advisor presents to their clients to uphold the best interest standard.

Fiduciary regulations — whether from the SEC, DOL or state insurance commissioners — are changing rapidly. If your organization assumes the liability of financial institution status, you’re responsible for overseeing your advisors’ compliance in meeting best interest standards. And you also understand the significant undertaking and resources this requires.

We’re proactive in the fiduciary arena at C2P. That’s why we’ve found that other financial institutions see great value in partnering with us.

The best thing we can do is to emphasize the level of due diligence and training that we provide! In the end, we help you mitigate risk for institutions, advisors and clients alike.

Book a call with us to discuss our insurance platform, insurance marketing solutions and more.

RESOURCES

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Industry News

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On-Demand Seminars

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Training Events

We provide a broad selection of events that cover everything from proven scalable processes to holistic planning strategies.