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Principles

Best Interest Philosophy

Rooted in a holistic financial planning philosophy, our founding partners have been adhering to a best interest planning process for more than a decade. We started Clarity Insurance Marketing to provide the training, resources, and support to advisors wanting to adhere to the same best interest standard.

From our product selection to our asset positioning philosophy, Clarity Insurance Marketing is dedicated to serving the end client’s best interest with appropriate insurance solutions as part of holistic financial planning. We work with and offer access to the most reputable insurance companies in the industry. We have vetted our carriers so you can feel confident in representing the top-quality products and most substantiated service histories available today to your clients.

Asset Positioning Philosophy

How Do I Position Fixed Indexed Annuities along with Assets Under Management?

When used appropriately as a part of holistic financial planning, there is no substitute that provides the same advantages of index annuities for principal protection to eliminate the sequence of returns risk in addition to tax-advantaged growth and predictable income. Clarity Insurance Marketing offers both fee-based and commission-based annuities and utilizes a proprietary, five-layer product screening process for best interest selection criteria.

Simple. Straight-Forward. Systematic: The Bucket Plan® Best Interest Philosophy

At Clarity Insurance Marketing, we take a fiduciary-friendly planning approach to adhering to best interest standards. Not a cumbersome and confusing process. With a focus on client education, our products and recommendations will align with the client’s stage in The Money Cycle, as well as part of a structured plan that accounts for their immediate, short, and long-term goals.

Through access to our sister training company, Clarity 2 Prosperity, advisors working with Clarity Insurance Marketing will have access to The Bucket Plan® Best Interest Process—a tested, duplicable planning process that adheres to the most up-to-date best interest standards available and provides data gathering and planning tools that identify, analyze and present recommendations to the client with accompanying documentation to support them.

Back Office Efficiency

At Clarity Insurance Marketing, our leadership team personally depends upon the efficient and accurate execution of issuing policies for use within their own advisory practices. In using the same systems and service as you, developing streamlined operations, proactive support and overall efficient back-office support is a continued priority guided by your daily business demands.