How to Generate Leads and Boost Credibility With a Podcast

The Rainmaker Multiplier On-Demand Podcast

How to Generate Leads and Boost Credibility With a Podcast

In This Episode

About the episode:

Almost half of the people in the U.S. enjoy listening to podcasts, and about 75% of them listen because they want to learn new things*. Podcasting provides a unique opportunity for financial advisors to share valuable insights and knowledge with their clients and attract even more. Join host Matt Seitz, Chief Marketing Officer at C2P, and Dave Alison, CFP®, EA, BPC, President and Founding Partner at C2P, and CEO of Alison Wealth Management, for an enlightening discussion on leveraging podcasting within the financial services industry. This episode provides a comprehensive look at how financial advisors can use podcasting to enhance their practice, share thought leadership, and connect more deeply with clients and prospects. Alison shares his journey and success with podcasting, offering valuable insights and practical tips for advisors looking to explore this dynamic medium.

Key Topics Covered:

  • Introduction to Podcasting for Financial Advisors: Seitz and Alison discuss the growing importance of podcasting as a tool for financial advisors to establish authority and provide value to their audience.
  • Content Creation and Ideation: Strategies for generating engaging content that resonates with listeners, including leveraging client interactions and industry trends.
  • Equipment and Setup: A detailed breakdown of the essential equipment needed for high-quality podcast production, from microphones to editing software, and how to set up for the best audio and video quality.
  • Maximizing Reach Through Social Media: Tips for using platforms like YouTube and social media to extend the reach of podcast content, including using snippets and leveraging AI tools for content repurposing.
  • Engaging Your Team in Content Creation: Alison emphasizes the importance of involving your team in the podcasting process to diversify content and reduce the workload on any single individual.
  • Building a Content Calendar: The significance of planning and scheduling content to maintain consistency and cover relevant topics that interest your target audience.
  • Monetizing Your Podcast: While not the primary focus for most financial advisors, Alison touches on potential ways to monetize podcast content indirectly through increased business opportunities.

This episode is a must-listen for financial advisors curious about starting their own podcast or looking to enhance their current podcasting efforts. Alison’s firsthand experience and success stories serve as a powerful guide for advisors aiming to leverage podcasting to its full potential


* https://crystalmarketingsolutions.com/financial-advisor-video-podcast-marketing/

How to Generate Leads and Boost Credibility

About the guest host:

Matt Seitz, a Partner and the Chief Marketing Officer at C2P, is a seasoned marketing and sales professional with over 15 years of experience across finance, accounting, and professional services industries. He’s known for his expertise in strategic planning, digital marketing, lead generation, and content marketing. Matt’s approach centers on relationship marketing, prioritizing customer satisfaction through data-driven marketing plans with demonstrable ROI. His contributions to the industry have earned him numerous accolades, including recognition as one of Cleveland’s Notable Marketing Executives in 2021 by Crain’s. Additionally, Matt has been named a finalist for CMO of the Year in 2023 by WealthManagement.com for their Industry Awards and recognized as a finalist in ThinkAdvisor’s LUMINARIES for exceptional executive leadership in the RIA/IAR Firms category.

In his role at C2P, Matt has played a pivotal role in optimizing marketing-sales funnels, driving digital growth, strengthening brand identities, and implementing effective content marketing strategies to propel leads through sales pipelines. He’s also an accomplished author and speaker, sharing insights on diverse marketing and business development topics. As a member of the American Marketing Association, Matt continues to be at the forefront of innovative marketing practices and strategies within the financial industry.

About the guest:

Dave Alison, CFP®, EA, BPC, is a seasoned financial planner and entrepreneur committed to elevating advisors’ businesses and planning capabilities. As the President and Founding Partner of C2P Enterprises, Dave drives a shared vision of simplifying financial planning for a global audience of one billion people. He leads the company’s growth strategies, shapes its corporate direction, and guides the executive team, demonstrating a remarkable ability to transform vision into reality.

Beyond C2P, Dave contributes his expertise to various leadership roles, including Prosperity Capital Advisors, and Clarity 2 Prosperity, enhancing the financial landscape. Dave’s proficiency in integrating complex financial, tax, investment, insurance, and estate planning into comprehensive strategies led to the creation of Alison Wealth Management, which serves clients nationwide. A member of the Financial Planning Association®, Dave has consistently demonstrated his dedication and expertise, earning accolades such as the 2023 40 Under 40 recognition and won a ThinkAdvisor’s LUMINARIES award for Thought Leadership and Education at C2P.