The Mind and the Market with Dr. Daniel Crosby

The Bucket Plan® On-Demand Podcast

The Mind and the Market with Dr. Daniel Crosby

In This Episode

About the episode:

In this episode, host Dave Alison, CFP®, EA, BPC, sits down with Daniel Crosby, Ph.D., the Chief Behavioral Officer of Orion Advisor Solutions. Dr. Crosby, a clinical psychologist turned behavioral finance expert, shares his journey and insights into understanding human behavior in financial advising.

In this engaging conversation, these two explore the concept of “bucket planning,” a strategy that helps clients manage market volatility and make more informed financial decisions. Dr. Crosby and Dave delve into the psychological benefits of this approach, emphasizing how it reduces uncertainty and empowers clients to stay on track.

The episode also touches on the power of framing and positive language when it comes to influencing client behavior. Whether you’re a financial advisor or someone interested in improving your financial decision-making, this episode offers valuable insights into the world of behavioral finance.

Listen now to gain a deeper understanding of how behavioral finance can transform your approach to financial planning.

Key Takeaways:


  • The Bucket Plan® approach involves segmenting investments into short-term, mid-term, and long-term buckets, reducing uncertainty and helping clients stay the course during market fluctuations.
  • Simplicity is key in financial advising, as clients appreciate clear, jargon-free explanations of their financial plans.
  • Positive framing and language can influence clients positively, empowering them to make informed financial decisions.
  • Understanding human behavior is essential for financial advisors to provide effective coaching and guidance.
  • Behavioral finance principles can help clients navigate market volatility and achieve their long-term financial goals.
dr daniel crosby C2P

About the guest:

Dr. Daniel Crosby is an expert in behavioral finance who helps organizations improve investment outcomes through product development and messaging. Educated at Brigham Young and Emory Universities, Dr. Crosby’s background in psychology and behavioral finance helps organizations understand the connection between our minds and financial markets. He’s co-authored a New York Times Best-Selling book, “Personal Benchmark: Integrating Behavioral Finance and Investment Management,” showcasing his deep insights into the human side of finance.

Dr. Crosby’s impact isn’t confined to books; he created the “Irrationality Index,” tracking market greed and fear month by month. His expertise has been featured in the Huffington Post, Risk Management Magazine, and regular columns for WealthManagement.com and Investment News. He’s been recognized as one of the “12 Thinkers to Watch” by Monster.com and a “Financial Blogger You Should Be Reading” by AARP.