Bulletproofing Your Bucket Plan to Withstand Market Volatility

The Bucket Plan® On-Demand Podcast

Bulletproofing Your Bucket Plan to Withstand Market Volatility

In This Episode

About the Episode:

Discover how to build a “Bucket Plan of Steel” that holds firm even when markets experience significant turbulence. Join host Kalem Mackey, CFP®, BPC, Executive VP at C2P, as he sits down with Dave Alison, Founding Partner of C2P and CEO of Alison Wealth Management.

Dave shares his expertise on streamlining The Bucket Plan® creation process while ensuring precision and consistency. He reveals how his team leverages certain tools and workflows to create comprehensive, error-free plan deliverables that transform complex financial concepts into clear, actionable strategies for clients.

Key Topics Discussed:

  • The Bucket Plan® Framework: For those new to the approach, a clear explanation of how the Now, Soon, and Later buckets work together to create volatility resistance
  • Efficient Plan Development: How to leverage technology and team workflows to build accurate, detailed Bucket Plans with fewer errors and inconsistencies
  • Document Organization: Creating a single, comprehensive deliverable that consolidates all relevant financial information for efficient client meetings
  • Team Collaboration: Incorporating a second chair advisor in client meetings to improve both service delivery and team development
  • Market Volatility Communication: Strategies for maintaining client confidence during market downturns by highlighting the effectiveness of The Bucket Plan® structure
  • Client Education Approaches: Using portfolio analysis tools to show clients how their segmented assets perform differently during market volatility
  • Personalized Communication: Creating customized video updates for clients during volatile periods to maintain engagement without requiring full meetings
  • Risk Management Strategies: Implementing hedged positions and protective strategies for clients experiencing discomfort with market uncertainty

Resources:

Bulletproofing Your Bucket Plan to Withstand Market Volatility

About the Host:

Kalem Mackey, CFP®, BPC is an accomplished financial services executive with over 20 years of industry experience. As Executive Vice President and Partner at C2P, as well as founder of Superior Financial Planning, he is dedicated to helping American families achieve their financial aspirations. Mackey’s expertise spans sales management, insurance wholesaling, and financial advising. He is a strategic leader and a sought-after industry speaker, sharing his knowledge in retirement income planning and tax management. Prior to C2P, Mackey earned his bachelor’s degree from UC San Diego and founded his own financial planning firm.

Mackey’s career is marked by a strong commitment to client success. He works closely with advisors and insurance distribution partners to deliver exceptional experiences and tailored insurance solutions. As a Bucket Plan® Best Interest Process Trainer, he provides coaching and support to help advisors offer comprehensive financial planning strategies.

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 About the Guest:

Dave Alison, CFP®, EA, BPCis a seasoned financial planner and entrepreneur committed to elevating advisors’ businesses and planning capabilities. As the President and Founding Partner of C2P Enterprises, Dave drives a shared vision of simplifying financial planning for a global audience of one billion people. He leads the company’s growth strategies, shapes its corporate direction, and guides the executive team, demonstrating a remarkable ability to transform vision into reality.

Beyond C2P, Dave contributes his expertise to various leadership roles, including C2P’s Clarity Insurance Marketing, Valor Capital Management, Prosperity Capital Advisors, and Clarity 2 Prosperity, enhancing the financial landscape. Dave’s proficiency in integrating complex financial, tax, investment, insurance, and estate planning into comprehensive strategies led to the creation of Alison Wealth Management, which serves clients nationwide. A member of the Financial Planning Association®, Dave has consistently demonstrated his dedication and expertise, earning accolades such as the 2023 40 Under 40 recognition and won a ThinkAdvisor’s LUMINARIES award for Thought Leadership and Education at C2P.

Follow Dave on LinkedIn