Reframing Life Insurance: From Protection to Strategic Asset Class

The Bucket Plan® On-Demand Podcast

Reframing Life Insurance: From Protection to Strategic Asset Class

In This Episode

About the Episode:

Discover critical life insurance lessons that will transform your client conversations and help you overcome inaction. Listen as Dave Buckwald, founder and CEO of OneTeam Financial, who lost 51 friends and clients in the 9/11 tragedy, shares how this profound experience reshaped his approach to financial planning and strengthened his commitment to his clients’ protection.

Explore the innovative strategies and frameworks that can help advisors overcome client resistance and effectively incorporate life insurance into holistic financial plans.

Key Topics Discussed:

Personal Impact of 9/11: How Dave Buckwald’s experience delivering 51 death claims after 9/11 shaped his mission and approach to financial planning.
The “Love and Greed” Framework: Understanding the dual purpose of life insurance—protection for loved ones and tax-advantaged wealth accumulation.
Overcoming Client Resistance: Practical strategies to reframe the conversation around taxes and wealth transfer rather than mortality.
The “Permission Slip” Concept: How properly structured life insurance can give clients permission to spend more in retirement.
Integration with Estate Planning: Why Ed Slott calls life insurance “an excellent estate planning asset” and how it complements Roth conversion strategies.
Addressing Procrastination: Techniques to help both advisors and clients overcome the “I’ll get to it later” mindset.
Tax-Efficient Wealth Transfer: How to position life insurance as the most tax-advantaged asset class in the entire tax code.

Learn how applying these powerful frameworks in your practice can help protect your clients’ legacies while enhancing their current financial wellness.

Resources:

Book referenced: The Retirement Savings Time Bomb Ticks Louder: How to Avoid Unnecessary Tax Landmines, Defuse the Latest Threats to Your Retirement Savings, and Ignite Your Financial Freedom by Ed Slott
Planning process referenced: The Bucket Plan®
Training referenced: The Tax Management Journey®

About the Host:

Dave Alison, CFP®, EA, BPC is an accomplished financial planner and business leader committed to helping advisors expand their reach and improve the quality of their service to clients. In addition to being the President and a Founding Partner of C2P and the Founder and CEO of Alison Wealth Management — his own financial services firm — he is also the President and Founding Partner of Prosperity Capital Advisors, an acclaimed planning-first RIA. Dave leverages his expertise in all things financial planning, particularly taxes and solutions for high-net-worth clients, to educate financial professionals on best practices and ways to raise the bar in their own practices. Wealth Management, his own financial services firm.

Follow Dave Alison on LinkedIn

About the Guest:

Dave Buckwald, CFP®, CLU®, ChFC®, CLTC®, NSSA^®, has over 30 years of experience guiding individuals, families, and business owners through comprehensive financial planning, with a focus on life insurance, estate planning, and wealth transfer strategies. As the founder and CEO of OneTeam Financial and a partner at C2P, Dave’s career has been deeply shaped by personal loss and the tragic events of 9/11, where he saw firsthand the life-altering impact of financial inaction. These experiences drive his mission to ensure no family or business is left unprotected. Dave is a nationally recognized speaker and educator, known for his holistic approach and passion for helping advisors and clients keep together what took a lifetime to build.

Follow Dave Buckwald on LinkedIn