The landscape of the financial advisor industry is undergoing some changes. As the Baby Boomer generation ages, a new wave of clients is nearing retirement and will need the services of a trusted financial advisor. The only problem is, the same client acquisition tactics that worked with past generations are becoming obsolete. Not to mention, client retention is proving challenging amid generational shifts, with research showing that 66 percent of clients’ children will fire their parents’ financial advisor when the parents pass away and the children inherit the assets.
Thanks to the ease of access to information through the Internet, it’s never been more essential for advisors to establish an active presence online in order to bring in new clients. Digital marketing can be a useful online strategy to connect with potential investors who might be interested in your services, as well as maintain relationships with your existing client base. Below, we described eight digital marketing tactics that should be part of your marketing plan for 2021.
These recommendations are brought to you by the team at Clarity Insurance Marketing; where our mission is to provide advisors access to best-interest annuity screening processes and products. At Clarity, we follow a client-first philosophy where we put YOUR clients first; and leverage our award-winning process and back-office support to make doing business simpler for you. By having your IMO as a trusted partner, we can grow together.
1 Optimize Your Website for Search
When looking for a financial advisor, today’s investors turn to the Internet to research firms before scheduling a consultation or moving forward with services. In order to drive traffic to your site, financial advisors need a website that comes up in the search results when certain keywords like “financial advisor firms” and “financial advisor near me” are searched.
As you begin to optimize your site for search, be sure to place relevant keywords and phrases throughout your site in the URLs, page titles, headers, and copy. Including industry affiliations and awards can further improve your site’s authority, trust, and expertise and boost your rankings in the search engine results pages (SERPs).
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