About the Episode:
It’s easy to default to follow traditional planning frameworks that assume clients want to build generational wealth and leave substantial inheritances. But what happens when your clients don’t have children and genuinely don’t care about how much money they leave behind? This fundamental shift requires us to completely rethink our approach to wealth management and legacy planning.
Join host Kirsten Schlumbohm as she explores this underserved market with Bri Conn, CFP®, a Childfree Wealth Specialist® at Childfree Wealth® who’s built her entire practice around child-free wealth planning. Bri shares how she accidentally discovered this niche and why it’s become her passion – along with the eye-opening question that starts every client relationship: “Do you care about how much money you leave behind when you die?”
Key Topics Discussed:
Explore how understanding this growing demographic can enhance your practice and help you serve clients who may have felt misunderstood by conventional financial planning approaches.
Resources:
About the Host:
Kirsten Schlumbohm is the Vice President, Head of Annuity Sales at C2P. She has over 15 years of industry experience in which she’s served as an insurance and annuity wholesaler, sales trainer and leader, and financial advisor. In addition to her life and health insurance licenses, she holds her Series 66 and a degree from Iowa State University.
Kirsten is committed to empowering you and helping you reach the retirement finish line. She believes in optimizing processes to build strategies out of silos and encourage tighter collaboration.
About the Guest:
Bri Conn, is a CERTIFIED FINANCIAL PLANNER® and Childfree Wealth Specialist® at Childfree Wealth®, a life and financial planning firm dedicated to helping people simplify their finances so they can live an amazing Childfree life. She is also the co-host of the Childfree Wealth podcast. In her free time, Bri loves hiking, running, and generally anything that involves being outside with her wife & dog.
Childfree Wealth® has been featured on Fortune, Forbes, MarketWatch, Wall Street Journal, New York Times, Business Insider, CNBC, and many other publications.
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