About the Episode:
We’ve all been there. You run a campaign, leads come in, and then… what? The follow-up process feels scattered, generic, or worse: nonexistent. Join host Matt Seitz, Chief Marketing Officer, as he interviews Owen Brodhead, Digital Marketing Manager at C2P and Prosperity Capital Advisors, to unpack what happens between the first click and the first conversation.
Owen shares insights on building intentional lead flows that match the prospect’s reason for engaging in the first place. Whether you’re running your first lead generation campaign or looking to improve conversions of your existing efforts, tune in for practical systems you can implement immediately to turn more prospects into clients.
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About the Host:
Matt Seitz is a Partner and the Chief Marketing Officer at C2P and Prosperity Capital Advisors, with over 15 years of experience across finance, accounting, and professional services industries. He’s known for his expertise in strategic planning, digital marketing, lead generation, and content marketing. Matt’s approach centers on relationship marketing, prioritizing customer satisfaction through data-driven marketing plans with demonstrable ROI. In 2025 and 2026, Financial Narrative 50 recognized Matt as one of the top 50 financial services marketing and communications professionals. WealthManagement.com also deemed him a finalist for CMO of the Year in 2023 for its industry awards. Furthermore, he was a finalist for ThinkAdvisor’s LUMINARIES for outstanding executive leadership.
In his role, Matt has played a pivotal role in optimizing marketing-sales funnels, driving digital growth, strengthening brand identities, and implementing effective content marketing strategies to propel leads through sales pipelines. He’s also an accomplished author and speaker, sharing insights on diverse marketing and business development topics.
As a member of the American Marketing Association, Matt continues to be at the forefront of innovative marketing practices and strategies within the financial industry.
About the Guest:
Owen Brodhead serves as a Digital Marketing Manager at C2P and Prosperity Capital Advisors, where he helps advisors and their firms connect with their ideal audiences through strategic, result-driven marketing solutions. Since 2016, he has built experience across content marketing, web design, SEO, B2B and B2C sales, eCommerce, and paid digital advertising, bringing a well-rounded perspective to campaigns that integrate strategy, design, and technology. Owen likes to think about SEO as Search Essence Optimization, which focuses not only on being found online, but also how a brand is understood by both people and AI-driven search. His goal is to help brands attract the right prospects while simplifying the path to connection.