Navigating Financial Content Creation: Tips, Trends, & Compliance

The Rainmaker Multiplier On-Demand Podcast

Navigating Financial Content Creation: Tips, Trends, & Compliance

In This Episode

About the episode:

Ensuring compliance in financial communications is crucial, especially when developing marketing-related content.  In this “Coffee Break with C2P,” host Kalem Mackey, CFP®, BPC, Executive VP of Insurance Distribution and Partner, and guests discuss the challenge of balancing creativity and engagement on social media with the strict regulatory requirements set by FINRA and the SEC.

This thought-provoking discussion with C2P team members, Dustin Anaas, Compliance Analyst, and Ericca Rivera, Paid Advertising Specialist & Social Media Coordinator, also incorporates valuable insights and practices from Dave CFP®, EA, BPC, President, and Founding Partner. Together, they emphasize the importance of planning and pre-approval in maintaining a compliance-friendly yet engaging online presence for financial advisors and share actionable tips and strategies for enhancing marketing efforts with compliance-friendly content.

Key Topics Covered:

  1. The Significance of Thorough Planning and Communication with Compliance Teams: Anaas encourages advisors to “Plan the work and work your plan,” which ensures that marketing efforts adhere to all relevant laws and regulations before they are created or posted.
  2. The Growing Importance of User-Generated Content (UGC) in Online Engagement: Rivera stresses that content created by customers or clients, such as reviews, testimonials, and social media posts can be highly influential, as it provides authentic perspectives and builds trust.
  3. Evergreen vs. Topical Content in Marketing Strategies: Evergreen, or always-relevant, content is arguably easier to repurpose later, but marketing strategies can incorporate a mix of both evergreen and topical content to engage online audiences.
  4. Opportunities Presented by the New SEC Marketing Rule Changes: Financial practices can now encourage clients to share positive experiences and feedback, which can enhance their online reputation and credibility.
  5. Strategies to create engaging and compliance-approved content: Rivera shares relevant social media posting and content creation best practices for advisors, and Alison shares his process of developing his advisory website.

Tune in to learn valuable tips to navigate the complex world of social media marketing while adhering to financial regulations from financial advisors, compliance, and social media subject-matter experts.


Navigating Financial Content Creation: Tips, Trends, & Compliance

About the guest host:

Kalem Mackey is a holistic wealth management expert dedicated to helping financial advisors thrive in an ever-evolving industry. He’s a trusted Bucket Plan Best Interest Process® Trainer, offering dynamic coaching and sales guidance to elevate advisors’ businesses and enhance client service.

As EVP of Insurance Distribution at C2P, Kalem also oversees Clarity Insurance Marketing, providing top-tier insurance solutions aligned with advisors’ best interests. With over two decades in financial services and as the founder of Superior Financial Planning in Colorado, Kalem brings a wealth of experience and a growth-oriented mindset.

Kalem frequently shares his expertise at C2P events, covering proven processes, retirement income planning, and savvy tax management, all aimed at supporting advisors and American families in achieving their financial goals.

About the guest:

Ericca Rivera is a seasoned marketing professional specializing in paid advertising and social media coordination at C2P, where she has been contributing her expertise since February 2023. Before her current role at C2P, she spent four years at Charles Schwab, where she was instrumental in assisting clients and advisors, demonstrating a strong ability to understand and meet client needs effectively. With a career spanning almost 10 years in marketing, Ericca has developed a comprehensive skill set in the field.

In addition to her primary role, Ericca is a frequent guest on #C2Podcasts, where she shares her insights and professional experiences in marketing. Further extending her marketing expertise, Ericca manages the marketing activities for her husband’s real estate business, showcasing her versatility and commitment to her profession.

Dustin Anaas is an accomplished and versatile professional with a diverse background in video, podcasting, and new media. Dustin currently serves as a Compliance Analyst at C2P Enterprises, a position that reflects his commitment to achieving results and his expertise in compliance communication. His career has been marked by various roles, including Office Manager at Kern Landscape Resources, Marketing Manager at AutoVitals, and General Manager at BlueDrone, where he managed order fulfillment operations, reduced costs, and enhanced brand awareness. Notably, as Director of Video Production, Dustin founded and led the company’s video department, producing a wide range of content and managing YouTube channels that generated over 50 million organic views and 100,00 for unique subscribers.

His career journey is a testament to his exceptional skills and dedication and his ability to excel in a variety of roles. With a Bachelor of Arts in Communication Arts from the University of Wisconsin-Madison, Dustin Anaas is a dynamic professional with a passion for delivering results and fostering positive relationships in the workplace.