C2P Advisory Group

Douglas S. King, CFP®

Douglas S. King, CFP®

President | Chief Executive Officer

Doug King is an accomplished professional with over 30 years in the financial services industry. As president and CEO of C2P Advisory Group LLC (C2P), Doug leads a fiduciary-focused insurance marketing organization offering insurance products and services to advisors and agents nationwide.

Throughout his career, Doug has utilized his leadership, planning, visionary and managerial skills to consistently increase revenues, profitability, and market share, while driving increased client satisfaction. His communication skills have enabled him to harness the potential of all levels of employees and motivate them to achieve results. Additionally, it has aided him in the recruitment, mentoring, and retention of personnel dedicated to excellence. He sees these same strong qualities in his partners at C2P Advisory Group and is excited to be part of the team.

Prior to joining C2P, Doug served as president and CEO of Cetera Advisor Networks LLC (CAN), a full-service broker-dealer and Registered Investment Advisor firm that supports large producer groups (super-OSJs), advisors and financial institutions. During his five years at CAN, Doug help lead the firm to achieve significant growth and financial success, transforming the company into the seventh largest independent broker-dealer based on the number of its advisors in the U.S. as of the end of 2016.

Previously, he served in a dual role as director of Merrill Lynch’s Minneapolis Complex and as Minnesota state president for Bank of America. In those roles, Doug led financial advisors serving clients across Minnesota and North Dakota, and was responsible for multiple business units including Merrill Lynch’s Private Client Group, Private Banking & Investment Group, and Middle Markets Institutional Group. He was also responsible for coordinating with the bank’s business leaders at U.S. Trust Company, Countrywide Mortgage, and Bank of America’s consumer & commercial lending and aircraft leasing divisions to grow revenue and align local market initiatives to the company’s business and corporate social responsibility strategies.

Doug began his financial services career in 1985 and joined Merrill Lynch in 1986 as a financial advisor and sales manager in Norfolk, Virginia and became one of the top advisors in that market. In 1995, he became the district sales manager of the firm’s southwest district in Phoenix, Arizona, and then went on to lead a series of regional leadership roles in Louisiana, Ohio and Minnesota.

Doug earned two bachelor’s degrees, in finance and management, from Virginia Tech and a Master of Business Administration from the University of Minnesota’s Carlson School of Management. He completed the Wharton Executive Development Program and earned his CERTIFIED FINANCIAL PLANNERTM certification from the College for Financial Planning in Denver. He holds Series 7, 8, 63 and 65 securities registrations.

Doug currently serves as a director of the Certified Financial Planner (CFP) Board of Standards, and as a board member of the Northern Star Council in the Boy Scouts of America. He is a member of the Financial Services Institute (FSI) and the Financial Planning Association (FPA). Previously, he served as Chairman of the Minneapolis Regional Chamber of Commerce, and coached numerous youth sports teams. Doug has been married over 30 years to his wife, Katy, and has four adult children who are all successful in their own careers and schools.

Things you must know about Doug

  • President and Chief Executive Officer of C2P Advisory Group LLC
  • 32+ years of experience in financial services, leading firms to record levels of success and growth
  • Serves as a director of the Certified Financial Planner Board of Standards

Fun Facts

  • Married over 30 years to his childhood sweetheart and has four adult children
  • Has been actively involved with the Boy Scouts of America and all three of his sons are Eagle Scouts
  • Is an avid outdoorsman and loves hunting, fishing, canoeing, hiking, motorcycling, scuba diving, golfing, and snowboarding.


  • Certified Financial Planning (CFP) Board of Standards
  • Financial Planning Association (FPA)
  • Financial Services Institute (FSI)

Certified Financial Planner Board of Standards, Inc. (CFP Board) was founded in 1985 as a 501(c)(3) non-profit organization that serves the public interest by promoting the value of professional, competent and ethical financial planning services, as represented by those who have attained CFP® certification.  CFP Board sets and enforces the requirements for CFP® certification, including education, examination, experience, and ethics, Individuals who successfully complete CFP Board’s initial and ongoing certification requirements are authorized to use the CFP® certification marks in the United States

Financial Services Institute (“FSI”) is an advocacy group comprised of financial advisor members and broker-dealers who are committed to creating a healthier, more business-friendly regulatory environment for independent financial services firms and independent financial advisors.

The Financial Planning Association® (FPA®) is the principal professional organization for CERTIFIED FINANCIAL PLANNER™ (CFP®) professionals, educators, financial services providers and students who seek advancement in a growing, dynamic profession. FPA supports high standards of professional competence, ethical conduct and clear, complete disclosure when serving clients.