Investors prefer gains to losses. That alone — and quite apart from the sticky blob of needs, desires and preferences that accompany our every thought and action — is why some experts consider attempts to remove emotions from investing, and from financial affairs generally, as utter non-starters. Read Dave Alison’s thoughts in the full article.
Financial Advisor IQ – FAs Take Cues from Richard Thaler: There’s No Taking Emotions Out of Money
Published January 10th, 2018 in Blog |