C2P Advisory Group

Clarity Insurance Marketing Organization

Clarity Insurance Marketing is a best interest-focused insurance marketing organization (IMO) that facilitates advanced product screening, selection, and support for all lines of fixed insurance products, such as fixed and indexed annuities, single premium, and traditional life insurance, and asset-based long-term care products. At Clarity, we are dedicated to the implementation of best interest practices, which effectively mitigates risk. Clarity Insurance Marketing helps institutions, advisors, and ultimately families nationwide.

Setting the Best Interest Standard

Clarity Insurance Marketing has held a proactive stance throughout the onset and evolution of legislation and has remained purely dedicated to providing and facilitating best interest practices. We build, test, and refine our award-winning processes years ahead of legislation. This results in powerful asset-gathering tools rather than burdensome, compliance-driven processes newly derived to meet regulatory changes.


A defining characteristic of Clarity Insurance Marketing is our client-first mentality. We differentiate ourselves by focusing on what is in the clients’ best interest rather than gross production and sales. We mitigate risk for clients by helping advisors incorporate our best-interest approach in case design, product selection, and implementation of insurance solutions as financial planning tools.


Our executive team shares decades of expertise as financial planners, advisors, and business owners, many of whom maintain active, successful advisory practices. We leverage this firsthand understanding to create efficient back-office support and quality service standards to help advisors issue new business quickly, accurately, and effectively.

To learn more about our Services and Insurance solutions, visit the Clarity Insurance Marketing website or call (888) 240-1923.